The IPA has teamed up with the B2B Institute at LinkedIn to produce a guide to help agency planners and brand owners looking to prove the business impact of their work. The guide, published today (10 March 2022), signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story. It has been published to coincide with the launch of the Special Prize for Best B2B paper in the IPA Effectiveness Awards for which entrants can now submit and be rewarded…
Read MoreIPA and LinkedIn’s B2B Institute publish guide to writing a B2B Effectiveness Award Paper
