Tag: B2B Institute

IPA and LinkedIn’s B2B Institute publish guide to writing a B2B Effectiveness Award Paper

Stuart Mitchell

The IPA has teamed up with the B2B Institute at LinkedIn to produce a guide to help agency planners and brand owners looking to prove the business impact of their work. The guide, published today (10 March 2022), signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.  It has been published to coincide with the launch of the Special Prize for Best B2B paper in the IPA Effectiveness Awards for which entrants can now submit and be rewarded…

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B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute

Stuart Mitchell

WARC, LIONS, and LinkedIn’s B2B Institute, have published “The B2B Effectiveness Code,” one of the largest and most comprehensive studies ever carried out on the effectiveness of B2B marketing.  The research is part of an ongoing partnership between WARC, LIONS and LinkedIn’s marketing think tank – the B2B Institute – that is focused on galvanizing creativity in B2B brand-building and demonstrating the impact of powerful creative on long-term growth. The B2B Effectiveness Code outlines how B2B brands can create more effective marketing and spotlights the “Creative Commitment” principle: the combination of…

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