B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute

WARC, LIONS, and LinkedIn’s B2B Institute, have published “The B2B Effectiveness Code,” one of the largest and most comprehensive studies ever carried out on the effectiveness of B2B marketing.  The research is part of an ongoing partnership between WARC, LIONS and LinkedIn’s marketing think tank – the B2B Institute – that is focused on galvanizing creativity in B2B brand-building and demonstrating the impact of powerful creative on long-term growth. The B2B Effectiveness Code outlines how B2B brands can create more effective marketing and spotlights the “Creative Commitment” principle: the combination of…

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