Tag: Cannes Lions

Life-changing and culture-shifting creativity honoured in the Reach and Innovation Track Lions winners

Stuart Mitchell

Cannes Lions, the world’s largest Festival dedicated to world-class creativity, brought the fourth day to a close with an Awards Show to honour the winners of the Lions in the Reach Track and Innovation Track. The Reach Track Lions celebrate the insight, strategy and planning that enables brands to effectively reach consumers, at scale, in the ongoing war for attention: In the Creative Data Lions, 525 entries were received and 26 Lions awarded: 4 Gold, 8 Silver and 13 Bronze. The Grand Prix went to: ‘JFK Unsilenced’, by Rothco |…

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HP proves diversity is good for business

Stuart Mitchell

HP has unveiled new data proving that ads created by diverse teams perform better. Measuring the impact of HP ads created before and after its 2016 diversity initiative was launched, Brand Monitor showed an impressive 6-point increase in purchase intent and HP Business Drivers in just one year. Marketing Mix Analysis, run by Nielsen, captured a 33% increase in revenue per impression. HP also worked with the Association of National Advertisers (ANA) to apply its #SeeHer Gender Equality Measurement (GEM™) methodology to company ads. It showed a 5-point increase in…

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Cannes Lions and Ketchum Announce Winners of 2018 Young Lions Marketers Competition

Stuart Mitchell

Portugal’s Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year’s competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit the Movember Foundation, the only global charity focused solely on men’s health. Competitors presented their communication plans to a panel of industry leaders, which was led by Ruth Yearley,…

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Cannes Lions launches The Work

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced the launch of The Work, a new digital resource aimed at providing the global creative communications industry with the intelligence they need to do better business. The Work is a unique digital platform that offers intuitive ways to search over 200,000 global pieces of creative work, curated playlists, and spotlights on the work of individual brands and agencies. This database of creativity is organised intelligently to allow businesses to access the world’s greatest work by accolade, industry sector, brand, agency, geography…

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Cannes Lions Launches its First “Change for Good” Hackathon with Amazon and Huge

Stuart Mitchell

Cannes Lions has announced it will host a two-day “Change for Good” Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity. Together with Amazon, Huge and international advocacy platform Global Citizen, Cannes Lions will invite teams from across the globe to join forces and imagine and build solutions that will further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.. Ascential Events CEO and Chairman-Elect of Cannes Lions Philip Thomas, commented, “Launching…

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