Tag: Cannes Lions

Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes Lions 2024.  Creative Impact, now in its second year, is co-curated by WARC and Cannes Lions. Featuring 31 sessions across the five days of this year’s Festival, it highlighted the role of creativity in building resilient brands and delivering commercial results.  Featuring some of the world’s top industry leaders and marketing researchers sharing their latest thinking, it shows not just why creativity matters, but…

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Cannes Lions awards Unilever as Creative Marketer of the Year

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions. Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions. At last year’s Cannes Lions, Unilever was awarded Lions across a number of its…

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AKQA and Spotify honour Global Innovators at Future Lions 2024

Stuart Mitchell

Future Lions, the annual global competition in partnership with AKQA and the Cannes Lions,  has announced the Grand Prix and winners on the Spotify Beach. This year’s Grand Prix winner is “Break the Sound Barrier.” The winning team will collaborate with Spotify and AKQA to explore ways to bring their idea to life. Future Lions has become one of the most coveted honours for emerging design, creative, and advertising talent. The year’s competition, now in its 19th year, together with partners Spotify and The Wall Street Journal, encourages young innovators…

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Cannes Lions honours Maria Ressa as its 2024 Cannes LionHeart

Stuart Mitchell

Cannes Lions has announced Maria Ressa as the 2024 Cannes LionHeart recipient. One of the Festival’s most prestigious Awards, the accolade is given to a person who has harnessed their position to make a significant and positive difference to the world around us. Ressa is the Co-Founder and CEO of Rappler, the top digital-only news site leading the fight for press freedom in the Philippines. As Rappler’s CEO, Ressa has led their battle for truth and democracy, and has endured constant political harassment and arrests by the Duterte government, forced…

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Cannes Lions unveils 2024 programme

Stuart Mitchell

The Cannes Lions International Festival of Creativity’s 2024 extensive content programme will showcase more than 150 hours of content, with around 500 speakers from across the spectrum of creativity. The Festival runs from 17 to 21 June, in Cannes, France. About this year’s line-up, Natasha Woodwal, Director of Content, LIONS, said: “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve used this to design a programme filled with a diversity of voices offering different perspectives of global challenges. Speakers…

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