Tag: Cannes Lions

The 2024 LIONS Creativity Rankings are released

Stuart Mitchell

The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has released its definite rankings recently. Based on performance from Cannes Lions 2024, the report shows benchmarked work of creative excellence, along with the insights and impact of the results it delivered, demonstrating how the world’s most creative businesses are using creativity as a lever for growth and progress. Highlights from the rankings include Coca-Cola taking Creative Brand of the Year for the first time, with its brands receiving 17 Lions. Manolo Arroyo, EVP and Global Chief Marketing Officer,…

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Global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries

Stuart Mitchell

Ascential plc, the specialist events, intelligence and advisory company has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Effie will (subject to regulatory approval) join Ascential’s LIONS Division, which champions creative marketing that matters, driving growth through creative, effective marketing. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness globally, hosting the largest, most robust and prestigious marketing effectiveness awards in the world. Effie provides insights from over 125 markets, in addition to tools and training. Ascential will…

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Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes Lions 2024.  Creative Impact, now in its second year, is co-curated by WARC and Cannes Lions. Featuring 31 sessions across the five days of this year’s Festival, it highlighted the role of creativity in building resilient brands and delivering commercial results.  Featuring some of the world’s top industry leaders and marketing researchers sharing their latest thinking, it shows not just why creativity matters, but…

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Cannes Lions awards Unilever as Creative Marketer of the Year

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions. Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions. At last year’s Cannes Lions, Unilever was awarded Lions across a number of its…

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AKQA and Spotify honour Global Innovators at Future Lions 2024

Stuart Mitchell

Future Lions, the annual global competition in partnership with AKQA and the Cannes Lions,  has announced the Grand Prix and winners on the Spotify Beach. This year’s Grand Prix winner is “Break the Sound Barrier.” The winning team will collaborate with Spotify and AKQA to explore ways to bring their idea to life. Future Lions has become one of the most coveted honours for emerging design, creative, and advertising talent. The year’s competition, now in its 19th year, together with partners Spotify and The Wall Street Journal, encourages young innovators…

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