Tag: CAP

CAP – Keeping the regulator sweet

Stuart Mitchell

The ASA/CAP have released a post called: Keeping the regulator sweet. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve all seen claims regarding sugar. “Sugar free”, “no added sugar” and “natural sweeteners” may seem like they are sprinkled around but, like sugar itself, marketers should use such claims carefully. “No added sugars” The CAP Code prohibits nutrition claims for foods unless they are authorised…

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Consultation on the implementation of the less healthy food and drink advertising restrictions

Stuart Mitchell

The Committees of Advertising Practice (CAP and BCAP) are issuing a consultation on the implementation of the less healthy food and drink product advertising restrictions. The consultation concerns proposed rules to implement the restrictions in the UK Advertising Codes, and implementation to support their interpretation. They are consulting on behalf of the ASA, which has been appointed by the statutory regulator, Ofcom, as frontline body responsible for enforcement. The less healthy product advertising rules will come into effect from 5 January 2026. They will prohibit ads for “identifiable” less healthy…

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CAP – Like, follow and subscribe to our influencer marketing advice

Stuart Mitchell

The ASA/CAP have released a post called: Like, follow and subscribe to our influencer marketing advice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the past 20 years, social media has gone from niche “computer stuff” that confused your parents to some of the world’s most valuable companies. Once businesses tapped into the commercial potential of these websites, their influence on our daily lives…

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CAP – Below Deck Insight? Yes CAP!

Stuart Mitchell

The ASA/CAP have released a post called: Below Deck Insight? Yes CAP!  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “You can write about anything” they said. “OK, what about famous cruise-themed reality TV show that follows the life of yachties serving charter guests 5* rated service on a motorised, or sailing, superyacht in the middle of the Caribbean, Mediterranean or Coral Sea, Below Deck?” I replied.  “I mean, er-” ANCHORS AWAY!…

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ASA – What’s the story when advertising ticket sales?

Stuart Mitchell

The ASA/CAP have released a post called: What’s the story when advertising ticket sales? . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From a village pantomime to a sold-out stadium via festivals, fêtes, musicals and more. No matter the shape or size, events usually means tickets and marketers need to check the terms and conditions when promoting those tickets.   Every marketer wants their…

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