Tag: CAP

CAP – Disposing of misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Disposing of misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Taking out the bins shouldn’t be a complicated chore and making sure ads don’t mislead people about how to dispose of a product or its packaging properly doesn’t have to be either. In November 2023, the ASA published independent research into how terms like ‘recyclable’, ‘compostable’,…

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CAP – Ads for electric scooters and bikes: legal or e-legal?

Stuart Mitchell

The ASA/CAP have released a post called: Ads for electric scooters and bikes: legal or e-legal?. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As we see a growing number of e-scooters and e-bikes on public roads, consumers may not be aware that their use on public roads is not always legal and ads should avoid implying it is.  Roll up, roll up, for…

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CAP – Influencers and health professionals: Cut the waffle when it comes to health claims in food ads.

Stuart Mitchell

The ASA/CAP have released a post called: Influencers and health professionals: Cut the waffle when it comes to health claims in food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Did you know that the CAP Code prohibits the use of health claims for foods unless they are authorised on the GB NHC Register? And that ads shouldn’t make health claims for foods…

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CAP – Get the Green Light: four must do’s for sustainability claims

Stuart Mitchell

The ASA/CAP have released a post called: Get the Green Light: four must do’s for sustainability claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Few areas of ad regulation get advertisers as hot and bothered as making sure they’re keeping it clean when it comes to environmental and sustainability claims. After all, being beaten with the greenwashing stick is a fate nobody wants.…

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CAP – Mind Your Age-vertising: Why older audiences deserve respect in ads

Stuart Mitchell

The ASA/CAP have released a post called: Mind Your Age-vertising: Why older audiences deserve respect in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As many readers will know, the UK Advertising Codes set out rules that require advertisers to act responsibly and ensure their ads don’t cause serious or widespread offense. These rules don’t just protect our wallets from dodgy deals, but…

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