Tag: CAP

CAP – Take your social responsibilities seriously!

Stuart Mitchell

The ASA/CAP have released a post called: Take your social responsibilities seriously! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We know advertisers sometimes want to push boundaries and provoke debate, but they must still prepare their ads with a sense of responsibility to consumers and society. This all-encompassing principle of the Code is set out in rule 1.3, and often comes into play when…

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CAP – The need for speed: Navigating speed claims in broadband & telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: The need for speed: Navigating speed claims in broadband & telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If a consumer has fallen victim to buffering whilst streaming one of their favourites this Summer, or their latest internet speed test has returned underwhelming results, perhaps they’re in the market for a new broadband deal.   If…

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CAP – Oh fudge! Some bloomin’ good advice on swearing in ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh fudge! Some bloomin’ good advice on swearing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ****WARNING! This article contains very strong language**** Swearing or allusions to swearing in advertising often attracts attention (and complaints!) and over the years many advertisers have argued that their humorous intentions weren’t in breach of the Code, from Burger…

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CAP – Rail-y useful advice on making environmental comparisons

Stuart Mitchell

The ASA/CAP have released a post called: Rail-y useful advice on making environmental comparisons. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many people are keen to find ways to lower their carbon footprint, and changing how they travel is often the thing that can have one of the greatest impacts. It’s no wonder then that ads which include comparative claims about one mode…

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CAP – Top tips for responsible influencer marketing

Stuart Mitchell

The ASA/CAP have released a post called: Top tips for responsible influencer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There’s nothing wrong with influencers entering commercial relationships with marketers/brands or agencies, but consumers must not be misled.  Usually, when it comes to influencers and creators (e.g. vloggers, bloggers, personalities, celebrities or other content creators online), the general assumption is that a decision…

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