Tag: CAP

Statement on new Ofcom rules on inflation-linked price increases

Stuart Mitchell

Ofcom has introduced new rules requiring telecoms providers to set out any in-contract price rises clearly in pounds and pence before customers sign up to a contract. This will prohibit providers from including inflation-linked or percentage-based price rise terms in new contracts. The new rules and guidance will take effect on 17 January 2025. Last year, CAP published guidance on the presentation of mid-contract price increases in telecoms ads, following a public consultation. This guidance was developed in a context in which contracts including inflation-linked price increases were permitted by…

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CAP – Don’t hate the player, hate the game(play) – misleading gameplay in videogame ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t hate the player, hate the game(play) – misleading gameplay in videogame ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Video games are a unique medium that can offer content and immersion for tens, even hundreds of hours. Players should not be misled into spending hours on a game only to find it looks and plays…

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CAP – Vexed by verifiability? How to make sure your ads comply

Stuart Mitchell

The ASA/CAP have released a post called: Vexed by verifiability? How to make sure your ads comply. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and…

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CAP – AI as a marketing term

Stuart Mitchell

The ASA/CAP have released a post called: AI as a marketing term. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As artificial intelligence has become a hot topic in the media, it has become more available to the public (including businesses), and marketers are increasingly using AI terminology to promote a wide array of products. In their attempts to tap into the buzz and…

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CAP takes action against e-cigarette ads breaking the rules

Stuart Mitchell

The ASA/CAP have released a post called: CAP takes action against e-cigarette ads breaking the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP is cracking down on ads for vapes and e-cigarettes that break our rules, issuing an Enforcement Notice to advertisers and launching focused monitoring to find and ban problem ads. E-cigarettes are not designed to be used by or legally…

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