Tag: CAP

CAP – Objectification in in-game ads

Stuart Mitchell

The ASA/CAP have released a post called: Objectification in in-game ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sexual objectification is always problematic in ads; presenting women (or men) as sexual objects is irresponsible and very likely to offend.  It’s relatively easy to spot in traditional media such as posters and magazines, but what does this look like in mobile apps and games?…

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CAP – Liquid BBLs – Keep It Responsible – No ifs, no butts

Stuart Mitchell

The ASA/CAP have released a post called: Liquid BBLs – Keep It Responsible – No ifs, no butts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The non-surgical Brazilian Butt Lift (liquid BBL) is growing in popularity, but advertisers need to inject some care. We’re providing a guide to avoid the pitfalls of advertising liquid BBLs following six key ASA rulings involving ads that…

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A quick guide to changes to the misleading advertising rules

Stuart Mitchell

In April, CAP and BCAP (the bodies that write the advertising Codes enforced by the ASA) introduced amendments to their rules to reflect new UK consumer law – the Unfair Commercial Practices provisions in the Digital Markets, Competition and Consumers Act 2024. The UCP provisions update and replace the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). However, the key principles of misleading advertising underpinning the Codes remain largely the same, with some slight changes to wording and definitions and the addition of new prohibited commercial practices. The changes…

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CAP – Stay up to data: four key tips on using personal data for marketing

Stuart Mitchell

The ASA/CAP have released a post called: Stay up to data: four key tips on using personal data for marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Section 10 of the CAP Code outlines the rules that marketers need to follow when they’re using consumers’ “personal data”. Although the underlying legislation has a wide application, these rules relate only to data used for direct…

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Advertising rule changes following review in response to the Digital Markets, Competition and Consumers Act 2024

Stuart Mitchell

CAP and BCAP have published the outcome of their consultation on amendments to the advertising Codes following a review to align them with the Unfair Commercial Practices (UCP) provisions in the Digital Markets, Competition and Consumers Act 2024. The UCP provisions came into force on 6 April 2025. The CAP and BCAP Code rule changes come into force immediately. The UCP provisions update and replace the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). The key principles of misleading advertising underpinning the Codes remain much the same in the…

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