Tag: CAP

CAP – Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant

Stuart Mitchell

The ASA/CAP have released a post called: Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We would like to rum you through some tips for keeping your alcohol ads in line with the Code, with the new rules for zero alcohol drinks in mind.  Alcohol section shaken and stirred – new rules…

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CAP – Smoothing out the wrinkles of advertising Botox

Stuart Mitchell

The ASA/CAP have released a post called: Smoothing out the wrinkles of advertising Botox. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Botulinum toxin, such as Botox and other brands (including Vistabel, Dysport, Bocouture and Azzalure, etc.) is a prescription only medicine and that means it can’t be advertised to the public in any media. The ASA has investigated several complaints about the direct…

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ASA – Tipping the regulatory scales – When offence and free speech collide

Stuart Mitchell

The ASA/CAP have released a post called: Tipping the regulatory scales – When offence and free speech collide. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re living through a time of polarisation in our cultural, political and public discourse. ‘Wokeness’, gender identity, geo-politics, immigration, climate change – all themes and issues that tend to divide rather than unify opinion.  We all hold views,…

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CAP – Food for thought – Environmental claims in food advertising

Stuart Mitchell

The ASA/CAP have released a post called: Food for thought – Environmental claims in food advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Established by the United Nations in 1972, World Environment Day (5 June) is a platform for raising awareness and encouraging action on environmental issues. Indeed, the ASA & CAP have been regulating environmental claims in advertising for nearly as long.…

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CAP – Non-‘exhaust’ive guidance on advertising electric vehicles

Stuart Mitchell

The ASA/CAP have released a post called: Non-‘exhaust’ive guidance on advertising electric vehicles. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the number of electric and hybrid vehicles (EVs) on the market continuing to accelerate, the messaging contained in their advertising is increasingly important to consumers. As some form of electrified powertrain appears in a growing number of different types of vehicles, clarity…

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