Tag: CAP

CAP – Spring Clean Your Allergy Advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring Clean Your Allergy Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

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CAP – Staying on the right side of the line – updated guidance to make sure your ads don’t offend

Stuart Mitchell

The ASA/CAP have released a post called: Staying on the right side of the line – updated guidance to make sure your ads don’t offend. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Legal, decent, honest and truthful…. Although complaints that ads are offensive are only a small proportion of those investigated by the ASA, the media coverage and criticism those investigations generate mean…

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An update on Code changes related to the Digital Markets, Competition and Consumers Act 2024 (DMCCA)

Stuart Mitchell

A number of rules in the CAP and BCAP Codes are currently under review, following CAP and BCAP’s consultation on the implications of the unfair commercial practices (UCP) provisions in Chapter 1 of Part 4 of the Digital Markets, Competition and Consumers Act 2024 (DMCCA). From 6 April 2025, the DMCCA replaces and updates the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). Therefore, until the review of the CAP and BCAP Codes is completed, marketers are advised to refer to the UCP provisions when preparing ads. During this…

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CAP – Community Radio: Advertising No-Nos

Stuart Mitchell

The ASA/CAP have released a post called: Community Radio: Advertising No-Nos. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since 2002, community radio has been an invaluable tool for local communities and small non-profit organisations to represent their interests over the airwaves. In many ways, they’re the legitimised descendants of the “pirate” stations of the 1960’s, allowing those bypassed by more established media routes…

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CAP – To include or not to include – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

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