Tag: CAP

CAP – (Responsibly) dispose of any green disposal uncertainties

Stuart Mitchell

The ASA/CAP have released a post called: (Responsibly) dispose of any green disposal uncertainties. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last year the ASA commissioned independent research to consider consumer understanding of green disposal claims in advertising, as part of its wider Climate Change and the Environment project. If you didn’t catch the announcement of that via the ASA’s Greenspeaking with Confidence…

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CAP – Royally important advice on Royalty in ads

Stuart Mitchell

The ASA/CAP have released a post called: Royally important advice on Royalty in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family in ads. Only in limited circumstances…

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CAP – In-game purchases: guidance review

Stuart Mitchell

The ASA/CAP have released a post called: In-game purchases: guidance review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021, CAP and BCAP published new guidance on the advertising of in-game purchases. This set out what advertisers must do to advertise in-game purchases, and the games that feature them, responsibly and without misleading consumers. The games industry is growing, and CAP has completed…

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CAP – A guide to treating Mental Health responsibly in ads

Stuart Mitchell

The ASA/CAP have released a post called: A guide to treating Mental Health responsibly in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Social responsibility and offence Advertisers should ensure references to mental health in ads are approached with care and responsibility to make sure their ads don’t have a detrimental impact on those affected or cause widespread offence or harm. Rule 1.3…

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CAP – Alcohol alternatives – new rules and guidance are live

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol alternatives – new rules and guidance are live. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation in 2022, the new CAP and BCAP Code rules on alcohol alternative product advertising that were announced at the end of last year have now come into force. As many of the rules depend on the…

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