The ASA/CAP have released a post called: Prescription for Compliance – POMs and the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Rule 12.12 of the CAP Code expressly states that prescription-only medicines (POMs) or prescription-only medical treatments may not be advertised to the public. It is also an offence under the Human Medicines Regulations 2012 to in any way promote the prescription, supply, sale or use of…
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