Tag: CAP

CAP – Young people and vaping – ensure your ads don’t go up in smoke

Stuart Mitchell

The ASA/CAP have released a post called: Young people and vaping – ensure your ads don’t go up in smoke. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’re a marketer of vaping products, you should know that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising – but creating compliant ads doesn’t have to be a drag.  Read on for…

Read More

CAP – To include or not to include? – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include? – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

Read More

CAP – Generative AI & Advertising: Decoding AI Regulation

Stuart Mitchell

The ASA/CAP have released a post called: Generative AI & Advertising: Decoding AI Regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generating tailored ads that resonate uniquely with each individual viewer. Designing dynamic campaigns that evolve according to consumer response. Creating a year’s worth of brand content, with just a few clicks. These are just few of the ways that generative AI might…

Read More

CAP – Cosmetic interventions targeting rules – 12 month review

Stuart Mitchell

The ASA/CAP have released a post called: Cosmetic interventions targeting rules – 12 month review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 25 November 2021, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) introduced new rules that prohibit cosmetic interventions advertising from being directed at under-18s: CAP Code rule 12.25 12.25 Marketing communications for cosmetic interventions must…

Read More

CAP issues Enforcement Notice to industry over tax repayment agent ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP issues Enforcement Notice to industry over tax repayment agent ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve issued an Enforcement Notice to tax repayment agents over misleading adverts, as part of its work with HM Revenue and Customs (HMRC). CAP and HMRC have seen an increase in ads from tax repayment agents and have…

Read More