Tag: CAP

CAP updates guidance on age-restricted ads online

Stuart Mitchell

The Committee of Advertising Practice (CAP) has refreshed its guidance on targeting age-restricted ads in online media.   The guidance is designed to help marketers, agencies and media owners make sure ads for products such as alcohol, gambling, cosmetic interventions and food and soft drinks high in fat, salt or sugar (HFSS) are targeted responsibly and away from under-18s, in line with the CAP Code.   The new edition has been made easier to use. It now opens with a two-page summary of the fundamentals of responsible targeting, alongside a contents page…

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CAP – Ensure your SAF themed ads can be cleared for take off

Stuart Mitchell

The ASA/CAP have released a post called: Ensure your SAF themed ads can be cleared for take off . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The aviation industry currently finds itself in a tricky position – a high greenhouse gas emitting sector with ever increasing demand operating in the midst of climate change and the confines of net zero targets. Enter Sustainable…

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CAP – Naughty or Nice? Stick to the ad rules this Christmas

Stuart Mitchell

The ASA/CAP have released a post called: Naughty or Nice? Stick to the ad rules this Christmas. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Without wishing to channel our inner Scrooge, it’s important for us to remind you that the Advertising Codes apply all year around. Christmas is no exception. Below are four ways to ensure its ‘Christmas as usual’ for your 2025…

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CAP – Get your advertising of sustainable cruising in ship shape

Stuart Mitchell

The ASA/CAP have released a post called: Get your advertising of sustainable cruising in ship shape. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Consumers are becoming more aware of sustainable tourism, wanting to make increasingly eco-conscious travel choices. In response, many companies in the cruise industry are keen to showcase their green credentials. There are, however, several fundamental principles that advertisers. who market…

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CAP – Greener Homes – Building on Facts, not Fibs

Stuart Mitchell

The ASA/CAP have released a post called: Greener Homes – Building on Facts, not Fibs. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The basis of environmental claims must be clear and should not mislead, even if it’s for homes. So, before you carve your greener home claims in stone, here are six tips to make sure your ads stand on solid ground. 1)…

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