Tag: CAP

CAP – Influencers and health professionals: Cut the waffle when it comes to health claims in food ads.

Stuart Mitchell

The ASA/CAP have released a post called: Influencers and health professionals: Cut the waffle when it comes to health claims in food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Did you know that the CAP Code prohibits the use of health claims for foods unless they are authorised on the GB NHC Register? And that ads shouldn’t make health claims for foods…

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CAP – Get the Green Light: four must do’s for sustainability claims

Stuart Mitchell

The ASA/CAP have released a post called: Get the Green Light: four must do’s for sustainability claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Few areas of ad regulation get advertisers as hot and bothered as making sure they’re keeping it clean when it comes to environmental and sustainability claims. After all, being beaten with the greenwashing stick is a fate nobody wants.…

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CAP – Mind Your Age-vertising: Why older audiences deserve respect in ads

Stuart Mitchell

The ASA/CAP have released a post called: Mind Your Age-vertising: Why older audiences deserve respect in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As many readers will know, the UK Advertising Codes set out rules that require advertisers to act responsibly and ensure their ads don’t cause serious or widespread offense. These rules don’t just protect our wallets from dodgy deals, but…

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CAP – Celebrating diversity in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Celebrating diversity in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Transgender Day of Visibility, which celebrates the contributions of the Transgender community, was observed earlier this year on 31st March. On 14 July, it’s International Non-Binary People’s Day, which celebrates people who identify as non-binary. Many advertisers wish to ensure their advertising includes authentic…

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Media restrictions on advertisements for “less healthy” food and drink products: consultation update

Stuart Mitchell

Following Government’s ministerial statement signaling its intent to further legislate on aspects of the forthcoming restrictions on advertising of “less healthy” food and drink products, the Advertising Standards Authority (ASA), as designated frontline co-regulator, has asked the Committees of Advertising Practice (CAP) to place on hold its ongoing consultation on implementation rules and guidance. This is to allow for a proper assessment of the implications of Government’s decision, as further detail becomes available, and to determine how best to take the implementation process forward.   The ASA will continue to work with…

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