Tag: CAP

CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called:  Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure they…

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CAP – Advice on advertising vegan and vegetarian products this Veganuary

Stuart Mitchell

The ASA/CAP have released a post called: Advice on advertising vegan and vegetarian products this Veganuary. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The year 2020 saw a continued increase in businesses offering vegan and vegetarian products and it is a trend likely to continue. Alongside animal welfare, research shows consumers making commitments to campaigns like “Veganuary” often cite health and environmental concerns…

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CAP – Five New Year Resolutions for January Sales

Stuart Mitchell

The ASA/CAP have released a post called: Five New Year Resolutions for January Sales. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After a festive season of gift-buying and over-indulging, consumers are usually exhausted – as are their wallets. But it’s never long before January sales bargains get them back into the swing of spending. To keep these promotions legal, decent, honest and truthful,…

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CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Key Guidance  Influencers’ guide to making…

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