Tag: CAP

CAP – Gender stereotyping rule and guidance: 12-month review

Stuart Mitchell

The ASA/CAP have released a post called: Gender stereotyping rule and guidance: 12-month review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 14 December 2018, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) announced a new rule, accompanied by detailed guidance, would be introduced in the UK Advertising Codes, applying to both broadcast and non-broadcast advertising, which…

Read More

CAP – Wait a minute, Mr Postman – Delivery charges in ads

Stuart Mitchell

The ASA/CAP have released a post called: Wait a minute, Mr Postman – Delivery charges in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel…

Read More

CAP – Making responsible ads like clockwork – marketing on TikTok

Stuart Mitchell

The ASA/CAP have released a post called: Making responsible ads like clockwork – marketing on TikTok. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A video-sharing social networking app with in-built video editing tools and a clever algorithm for surfacing relevant content to users, TikTok was launched in the UK in August 2018.  According to YouGov, it is currently the 7th most popular (and 4th most…

Read More

CAP – Inject a dose of compliance into your weight-loss ads

Stuart Mitchell

The ASA/CAP have released a post called: Inject a dose of compliance into your weight-loss ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The benefits of maintaining a healthy weight has been a big part of the national conversation recently.  Burning more calories than you consume is the most common self-treatment for weight-loss – good medical and nutritional practice suggests a steady weight…

Read More

CAP – Making advertising to children ‘child’s play’

Stuart Mitchell

The ASA/CAP have released a post called: Making advertising to children ‘child’s play’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent celebration of World Children’s Day, we thought it would be a good time to remind marketers of what is expected from them when advertising to children. This is especially topical with the festive season nearly upon us, where new toys…

Read More