Tag: CAP

CAP – Thinking outside of the (loot) box

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Thinking outside of the (loot) box , but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.  What are loot boxes? Random-item purchases aka “loot boxes” are in-game purchases that contain an element of chance, in which the consumer does not know what they will receive until the transaction is completed. Players take the risk in purchasing a loot box in the hope that they might…

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CAP – International Women’s Day 2026: Progress, portrayal and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: International Women’s Day 2026: Progress, portrayal and the CAP Code, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Women’s Day 2026: Progress, portrayal and the CAP Code International Women’s Day is a moment to celebrate progress, recognise achievements and reflect on how far we’ve come, while also considering how the choices we make today can affect what comes next. Advertising has an important…

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CAP – Eye-catching Effects and Epilepsy

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Eye-catching Effects and Epilepsy, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertisers must make sure that their ads do not contain visual effects or techniques that are likely to adversely affect members of the public with photosensitive epilepsy (PSE). This applies to television and non-broadcast media (BCAP Code rule 4.6 and CAP Code rule 4.7). Visual effects that might adversely affect a person…

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CAP – Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them)

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them), but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mass legal compensation ads can be costly and risky for consumers. Those who withdraw from claims can face hefty charges, and even successful claimants may experience significant deductions from compensation awarded. Three key ASA rulings highlight recurring pitfalls in the way these…

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CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure they don’t tip the scales in favour of misleading…

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