Tag: CAP

CAP – Stay up to data: four key tips on using personal data for marketing

Stuart Mitchell

The ASA/CAP have released a post called: Stay up to data: four key tips on using personal data for marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Section 10 of the CAP Code outlines the rules that marketers need to follow when they’re using consumers’ “personal data”. Although the underlying legislation has a wide application, these rules relate only to data used for direct…

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Advertising rule changes following review in response to the Digital Markets, Competition and Consumers Act 2024

Stuart Mitchell

CAP and BCAP have published the outcome of their consultation on amendments to the advertising Codes following a review to align them with the Unfair Commercial Practices (UCP) provisions in the Digital Markets, Competition and Consumers Act 2024. The UCP provisions came into force on 6 April 2025. The CAP and BCAP Code rule changes come into force immediately. The UCP provisions update and replace the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). The key principles of misleading advertising underpinning the Codes remain much the same in the…

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CAP – Spring Clean Your Allergy Advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring Clean Your Allergy Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

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CAP – Staying on the right side of the line – updated guidance to make sure your ads don’t offend

Stuart Mitchell

The ASA/CAP have released a post called: Staying on the right side of the line – updated guidance to make sure your ads don’t offend. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Legal, decent, honest and truthful…. Although complaints that ads are offensive are only a small proportion of those investigated by the ASA, the media coverage and criticism those investigations generate mean…

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An update on Code changes related to the Digital Markets, Competition and Consumers Act 2024 (DMCCA)

Stuart Mitchell

A number of rules in the CAP and BCAP Codes are currently under review, following CAP and BCAP’s consultation on the implications of the unfair commercial practices (UCP) provisions in Chapter 1 of Part 4 of the Digital Markets, Competition and Consumers Act 2024 (DMCCA). From 6 April 2025, the DMCCA replaces and updates the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). Therefore, until the review of the CAP and BCAP Codes is completed, marketers are advised to refer to the UCP provisions when preparing ads. During this…

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