Tag: CAP

CAP – Objectification in in-game ads

Stuart Mitchell

The ASA/CAP have released a post called: Objectification in in-game ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sexual objectification is always problematic in ads; presenting women (or men) as sexual objects is irresponsible and very likely to offend.  It’s relatively easy to spot in traditional media such as posters and magazines, but what does this look like in mobile apps and games?…

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CAP – Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the last five years, we’ve seen dramatic progress in the development of machine learning, with AI becoming a game-changing technology with countless applications. As a nascent form of technology and one regarded as important to economic…

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CAP – Objectification in in-game ads

Stuart Mitchell

The ASA/CAP have released a post called: Objectification in in-game ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sexual objectification is always problematic in ads; presenting women (or men) as sexual objects is irresponsible and very likely to offend.  It’s relatively easy to spot in traditional media such as posters and magazines, but what does this look like in mobile apps and games?…

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CAP – Liquid BBLs – Keep It Responsible – No ifs, no butts

Stuart Mitchell

The ASA/CAP have released a post called: Liquid BBLs – Keep It Responsible – No ifs, no butts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The non-surgical Brazilian Butt Lift (liquid BBL) is growing in popularity, but advertisers need to inject some care. We’re providing a guide to avoid the pitfalls of advertising liquid BBLs following six key ASA rulings involving ads that…

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A quick guide to changes to the misleading advertising rules

Stuart Mitchell

In April, CAP and BCAP (the bodies that write the advertising Codes enforced by the ASA) introduced amendments to their rules to reflect new UK consumer law – the Unfair Commercial Practices provisions in the Digital Markets, Competition and Consumers Act 2024. The UCP provisions update and replace the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). However, the key principles of misleading advertising underpinning the Codes remain largely the same, with some slight changes to wording and definitions and the addition of new prohibited commercial practices. The changes…

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