Tag: CAP

CAP – Community Radio: Advertising No-Nos

Stuart Mitchell

The ASA/CAP have released a post called: Community Radio: Advertising No-Nos. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since 2002, community radio has been an invaluable tool for local communities and small non-profit organisations to represent their interests over the airwaves. In many ways, they’re the legitimised descendants of the “pirate” stations of the 1960’s, allowing those bypassed by more established media routes…

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CAP – To include or not to include – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

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CAP – Think you know what the CAP Code applies to?

Stuart Mitchell

The ASA/CAP have released a post called: Think you know what the CAP Code applies to? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that…

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CAP – Designed to Persuade – Dark Patterns and the Code

Stuart Mitchell

The ASA/CAP have released a post called: Designed to Persuade – Dark Patterns and the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sometimes referred to as ‘Online Choice Architecture’ or ‘Deceptive Design Patterns,’ Dark Patterns are a range of design decisions implemented to manipulate consumer behaviour in online spaces. There is concern that these practices cross the line beyond persuasion by exploiting…

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AI, advertising, and the policy landscape – CAP proactive monitoring

Stuart Mitchell

In November 2024, the ASA hosted the event ‘Future-proof Advertising: How will AI change advertising and regulation?’, and spoke about its commitment to using technology to deliver more effective, responsive regulation; a key part of the ASA’s 2024-2028 Strategy. As well as using AI to support effective regulation, the ASA is a proactive regulator, constantly trying to understand emerging issues and monitor compliance with the rules.  Previous news articles have clarified how the existing rules are likely to apply to the use of generative AI and deepfakes.  This guidance makes…

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