Tag: CAP

CAP – A CAP Icesight into ads for the Winter Olympics

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: A CAP Icesight into ads for the Winter Olympics, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Milano Cortina 2026 just days away, sharpen-up your compliance skates and ensure your ads (bob)slay without overstepping the mark. Two for the price of one That’s right people, it’s that time where we all get excited about the prospect of seeing not one, but two men…

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CAP – VAT’s the Way to Do It: Get your pricing ads right

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: VAT’s the Way to Do It: Get your pricing ads right, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles.  Because the correct use of VAT-inclusive and VAT-exclusive prices is a recurring issue…

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CAP – Responsible advertising: illegal drugs references

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Responsible advertising: illegal drugs references, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Need drugs to get you through Christmas?” Avoid any reference to illegal drugs to avoid tripping up on the rules around responsibility. Any references, however veiled and obscure, to illegal drugs, are likely to breach the Code.  Even if they are a common reference point in the target audience, or they…

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CAP – The great outdoors: keeping posters in line with the Code – come rain or shine

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: The great outdoors: keeping posters in line with the Code – come rain or shine, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Here are our top tips for making sure that ads in out of home advertising in public space is compliant with the CAP Code. Find a happy outdoor medium, by avoiding harm and offence Out of home (OOH) ads will be…

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CAP – Tread carefully: Baby steps towards compliance

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Baby steps towards compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our article on ads for baby products is now one year old – they grow up so fast! To celebrate its birthday, we’ve prepared some crib notes on ads featuring babies and young children. Let Kids Be Kids Ads must not portray children…

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