Tag: Channel 4

Channel 4 appoints Katie Jackson as Chief Marketing Officer

Stuart Mitchell

Channel 4 has announced it has appointed Katie Jackson as the organisation’s new Chief Marketing Officer. Katie will lead marketing and brand strategy across Channel 4 and will play a key role in its ambitious Fast Forward strategy, accelerating its transformation into an agile and genuinely digital-first public service streamer. Katie will have oversight for elevating the organisation’s impact and ensuring the channel’s important, distinctive and disruptive content and brands stand out in a crowded market. She will sit on the organisation’s Executive Team and will report directly to Chief…

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Channel 4 and ScottishPower partner to showcase greener living

Stuart Mitchell

Channel 4’s newly-formed Creative Solutions unit is partnering with ScottishPower for new campaign, George Clarke’s Amazing ‘Green’ Spaces. Featuring Channel 4’s Amazing Spaces presenter George Clarke, ScottishPower’s campaign builds on the popular show to demonstrate the ways people can elevate homes through green,  smart energy solutions,  in turn creating Amazing ‘Green’ Spaces. This campaign builds on ScottishPower’s green journey with its announcement in 2018 that it was the first integrated energy company in the UK to generate 100% green electricity – and continues to showcase its expertise in greener living. From solar panels and…

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E45 launches its Channel 4 Diversity In Advertising Award campaign, spotlighting Transgender journeys

Stuart Mitchell

Skincare brand E45 has unveiled its Channel 4 Diversity in Advertising Award-winning campaign – shining a light on the lived experiences of Trans people with a new TV ad debutid on Friday 17 May, backed by over £1 million worth of commercial advertising airtime across the Channel 4 network. The ad, This Is Me, This Is My Space, features a group of Trans people in the privacy of their bathrooms, focusing on personal skincare which helps them feel confident and comfortable. This Is Me, This Is My Space, which premiered on Channel…

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Channel 4 Launches First Equity Strategy

Stuart Mitchell

Channel 4 has launched its first equity strategy, “Equity by Design”, an ambitious framework that sets out how it will create fair outcomes for everyone and accelerate change in the industry. The strategy details how Channel 4 will build on its industry-leading work, working to ensure there is equity in experience by improving how diversity and inclusion is built into decision-making.  The strategy, a blueprint for everyone who works at Channel 4, will support the business in staying true to and delivering its public service remit in a changing world.…

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Channel 4 targets new wave of investment into overlooked founders

Stuart Mitchell

Channel 4 is launching Untapped, a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem. The initiative – led by Channel 4’s consumer investment arm, Channel 4 Ventures – is informed by new research which shows that founders securing significant investment historically fall into a narrow range of elite profiles. Untapped seeks to address this – and generate new revenues for Channel 4 – by investing in high growth businesses led by founders with a broader range of profiles based on factors including…

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