Tag: Channel 4

Currys and AMV BBDO named winners of Channel 4’s Diversity in Advertising Award 2024

Stuart Mitchell

Currys and AMV BBDO have been announced as the winners of Channel 4’s 2024/2025 Diversity in Advertising Award.  Their campaign, ‘The Sigh of Relief’, which embeds inclusive practices at the heart of the creative, will receive £1 million of advertising space across Channel 4 next year which will showcase the relief disabled customers feel when they have their needs immediately understood in safe spaces. In addition, the four runners-up are being offered the opportunity to secure match funding to get their entries on air. ‘The Sigh of Relief’ was chosen…

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Channel 4’s Diversity in Advertising Award 2024 challenges brands to make TV ads accessible and ‘Inclusive by Design’

Stuart Mitchell

Channel 4 has challenged the advertising industry to build inclusion and accessibility into all campaigns, as it launched its £1 million Diversity in Advertising Award for 2024. This year’s brief – Inclusive by Design – encourages brands and agencies to remove the barriers faced by many people when engaging with TV advertising, by encouraging them to embed inclusive practices into their creative. The brief is a call to arms to innovate in the craft of advertising, to make it possible for consumers in all of their diversity to fully experience…

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Channel 4 streaming audience jumps a third year on year in June, accelerating its shift to first public service streamer

Stuart Mitchell

Channel 4’s streaming audience grew by nearly one third in June, buoyed by a wide range of hit shows including docudrama The Fall: Skydive Murder Plot and US reality show Dance Moms, which helped it to generate more than four billion viewer minutes in watch time last month. Latest Barb data shows Channel 4’s streaming audience in June is up 30% on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3% year on year…

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Channel 4 appoints Katie Jackson as Chief Marketing Officer

Stuart Mitchell

Channel 4 has announced it has appointed Katie Jackson as the organisation’s new Chief Marketing Officer. Katie will lead marketing and brand strategy across Channel 4 and will play a key role in its ambitious Fast Forward strategy, accelerating its transformation into an agile and genuinely digital-first public service streamer. Katie will have oversight for elevating the organisation’s impact and ensuring the channel’s important, distinctive and disruptive content and brands stand out in a crowded market. She will sit on the organisation’s Executive Team and will report directly to Chief…

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Channel 4 and ScottishPower partner to showcase greener living

Stuart Mitchell

Channel 4’s newly-formed Creative Solutions unit is partnering with ScottishPower for new campaign, George Clarke’s Amazing ‘Green’ Spaces. Featuring Channel 4’s Amazing Spaces presenter George Clarke, ScottishPower’s campaign builds on the popular show to demonstrate the ways people can elevate homes through green,  smart energy solutions,  in turn creating Amazing ‘Green’ Spaces. This campaign builds on ScottishPower’s green journey with its announcement in 2018 that it was the first integrated energy company in the UK to generate 100% green electricity – and continues to showcase its expertise in greener living. From solar panels and…

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