Tag: CIM

Three in five young people considering a career in marketing amidst mounting economic uncertainty

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that three fifths (60%) of young people (aged 16-21) consider marketing a career choice. The research comes as A-Level results day and the clearing process across the UK puts a focus on the age group’s careers.  The survey, which looks at the views of 500 young people (16-21) and over 500 parents in the UK, shows that despite the younger generation’s eagerness, parents’ negative attitudes towards the profession may act as a barrier to them entering the marketing industry. The…

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MSc in Marketing and Leadership programme from Cranfield University and CIM Academy to address UK skills gap

Stuart Mitchell

Cranfield University in partnership with CIM Academy, a Chartered Institute of Marketing (CIM) accredited study centre, announce a new joint Master of Science (MSc) programme that aims to address the current skills gap in the UK. The Marketing and Leadership MSc is a part-time programme running over 26 months and is delivered in two parts, designed to meet the needs of the modern senior marketer. It offers the best of academic theory, commercial insights and practical application. By completing both parts, learners will achieve both the MSc and the CIM Marketing…

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Global ‘cancel culture’ putting UK marketing exports at risk warns CIM

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of UK marketers (67%) are limiting their work to campaigns for British audiences and many fear offending other cultures. As a result, the industry risks undermining annual international sales of marketing worth £11.7bn.  The survey, which explores the views of 500 UK in-house and agency marketing professionals, finds that three fifths (60%) believe global marketing campaigns are challenging because of the need to be ‘politically correct’. Two fifths (41%) fear being victims of ‘cancel culture’ – a…

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Top CMOs and agency directors optimistic but call for stricter marketing regulations

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year. CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the COVID-19…

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Respect for chartership status in marketing and PR on the rise but lower than other industries

Stuart Mitchell

A new study from the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) reveals that respect amongst chartered professionals in the marketing and public relations industries has improved in the last decade, but remains low compared to other professions. ‘The Value of Chartership’ report, which explores the views of 300 surveyed chartered members, finds two-fifths (39%) believe respect for chartership in PR and marketing has increased. However, the majority (72%) of respondents feel it is less respected in comparison to other chartered professions such as…

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