Tag: CIM

CIM and the Australian Marketing Institute announce joint-partnership

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and the Australian Marketing Institute (AMI) announced a partnership to support marketers in the UK and Australia. Members of CIM and the AMI will be able to take advantage of a joint membership at a preferential rate, allowing for best practice, training and resources to be shared. The partnership is designed to provide a synergistic response to the challenges marketers face, promoting the sharing of ideas and driving innovation. The joint membership will enable AMI members who are also CIM members to benefit from…

Read More

Dreaming of a Green Christmas: Over half of UK adults are thinking about a more environmentally-friendly Christmas

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that over half (53%) of UK adults who celebrate Christmas think it is important to do so in a more environmentally-friendly way this year. This compares to just 34 per cent who think it is important to have a big celebration to make up for missing out last year as a result of the pandemic.  The research also reveals consumers are expecting more action and communication from brands during the festive period, with over three fifths (64%) of respondents wanting…

Read More

Half of UK marketers fear ‘greenwashing’ despite consumers wanting more insight into companies’ sustainability agendas

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that half (49%) of marketers are weary of working on sustainability marketing campaigns due to the fear of their company or clients being accused of ‘greenwashing’. It comes as new regulations, such as the Competition and Markets Authority’s ‘Green Claims Code’, are introduced to hold brands more accountable for their sustainability claims. The survey, which looks at the views of over 200 marketing professionals in the UK, shows that over half (55%) of marketers’ companies and clients recognise sustainability as…

Read More

Top CMOs and agency directors optimistic but call for stricter marketing regulations

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year.  CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the…

Read More

CIM awards marketers with digital badges to highlight achievements and support career progression

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has launched a digital badge scheme to help marketers to show their level of qualification, experience and seniority. CIM members and the wider marketing community can use the digital badges across social media, email signatures and personal websites to reflect their association with CIM and their achievements in the marketing industry. The scheme will benefit both individuals and businesses by providing an easily identifiable way to recognise marketing talent and commitment to CPD. Marketers will be able to display badges showing successful completion of…

Read More