Tag: Clear Channel Outdoor

National Digital Billboard Campaign Seeks to Bring Missing Children Home, Will Hyper-Focus on Texas Teens

Stuart Mitchell

The National Center for Missing and Exploited Children, Texas Center for the Missing, Houston’s Amber Alert Provider, and Clear Channel Outdoor have launched a month long national child safety awareness campaign coinciding with National Missing Children’s Day (May 25). The digital Out-of-Home (DOOH) campaign will help generate leads for missing children’s cases nationwide. Specifically in Texas, where 253 children are missing, CCO held four press conferences earlier today to highlight missing children’s cases in Houston, San Antonio, Dallas and El Paso.  The national campaign, supporting the local effort, will reach…

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Clear Channel Outdoor & The Female Quotient Celebrate Women’s History Month Highlighting Contemporary Change-Makers

Stuart Mitchell

Clear Channel Outdoor Americas in partnership with The Female Quotient, an equality services company that provides thought leadership platforms to women and solutions for organizations committed to closing the gender gap, today announced the launch of a digital out of home (DOOH) campaign in honor of Women’s History Month. The campaign highlights contemporary women whose trailblazing works and cutting-edge visions are positively impacting the world. The campaign, ‘Celebrating Change-Makers,’ features women who are taking the world by storm and are true game changers in their respective fields. CCOA will feature…

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Clear Channel Outdoor, Foursquare Integration Makes In-Flight Ad Optimization Possible for Out-of-Home Campaigns

Stuart Mitchell

Clear Channel Outdoor (CCO) and Foursquare, the most trusted, independent location data and technology platform, have partnered to provide brands with daily updated campaign performance metrics across both printed and now digital out-of-home (DOOH) displays as well. These reports are powered by Foursquare Attribution, which captures data that enables brands to see which consumers were exposed to CCO displays and made a subsequent visit to retail locations and other points of interest. By integrating this data with CCO’s time-stamped ads played reports (DOOH spot logs), brands can move toward optimizing…

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“Project Yellow Light” Scholarship Contest Celebrates 10 Year Anniversary with New Class of Student Winners to Raise Awareness of Dangers of Texting and Driving

Stuart Mitchell

The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. The winning PSAs will be showcased on June 28 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor. Project Yellow Light was established by the family of Hunter Garner to honor his memory after his death…

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Clear Channel Outdoor, No Kid Hungry Launch National Holiday Campaign to Help Connect Kids to Free Meals

Stuart Mitchell

 Clear Channel Outdoor Americas have announced it will partner with No Kid Hungry to launch a nationwide digital billboard campaign to help connect kids to the food they need this holiday season. Promoting resources from No Kid Hungry, a national campaign to end childhood hunger in America, the digital billboard campaign informs communities how they can support children who are hungry and directs those in need to free, healthy meals in their local community. Prior to the current pandemic, millions of American kids relied on school meal programs as their…

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