ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.

ITV, STV, Sky, and Channel 4 have joined together in a national campaign to encourage millions of children to get back to being fit and active with The Daily Mile. Launching today, the TV advertising campaign highlights the powerful impact that The Daily Mile has on children’s physical and mental wellbeing. This campaign is part of a £10m commitment from broadcasters, and INEOS’ ongoing support to improve children’s physical and mental health. The fast-growing initiative for primary schools has been a huge success with children, parents and teachers worldwide. It…

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