Some 80% of creatives have never heard of the term ‘AI washing’, according to a new global poll from Designit, the Wipro-owned global experience innovation company. The poll, which canvassed respondents ranging from design strategists and leaders to UX and product designers, found the AI-washing blind spot was evident across all levels of experience. Despite the growing number of ‘AI washing instances, only 14% of creatives knew of it and had experienced it, with the remaining 6% knowing of it, but not knowingly coming face-to-face with the phenomenon. ‘AI washing’, which is the exaggeration or…
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