DMA | Ethical Marketing News

Senior marketers believe diversity and inclusion is biggest challenge facing the industry

December 15, 2021November 20, 2021 Stuart Mitchell

‘Diversity and inclusion’ is the data and marketing industry’s biggest challenge (58%), according to a survey completed by nearly 220 senior marketing professionals across the UK who judged the DMA Awards 2021. ‘Retaining talent’ (53%) and ‘Attracting talent’ (49%) were also seen as key issues, which will likely have been exacerbated by the severity of events over the past 18 months. In addition, around half (48%) of data and marketing professionals surveyed also cited measurement as a challenge the industry must overcome – specifically around ROI. ‘Meaningful Measurement’ was the…

41% of current industry measurement metrics do not reflect marketing effectiveness

August 15, 2021July 24, 2021 Stuart Mitchell

The Data & Marketing Association (DMA) has published the ‘Meaningful Marketing Measurement 2021’ report, the first in a series of analyses into marketing effectiveness, uncovered through examination of its new Intelligent Marketing Databank. The research reveals that 41% of current industry measurement metrics do not truly reflect marketing performance. Instead, they highlight campaign delivery performance, rather than true measures of effectiveness relating to response, brand and business effects. Built on the foundations of over 850 entries to the DMA Awards (dating back to 2017), the new Intelligent Marketing Databank provides…

Email engagement for Not-for-Profit organisations increases amid the pandemic

August 14, 2021July 24, 2021 Stuart Mitchell

The Data & Marketing Association (DMA) and Validity have published the ‘Email Benchmarking Report 2021’. The research reveals that Not-for-Profit organisations have seen vastly improved email metrics throughout the pandemic – as have utilities companies. According to the research, the best performing sector for click rates was Not-for-Profit, which is up to 6.9% – the highest recorded value since the study began. This impressive increase from last year’s figure (3%) could be explained by many people feeling the need to contribute and make someone else’s life better – especially charities…

Email marketing budgets and ROI increase amid the pandemic

June 19, 2021May 27, 2021 Stuart Mitchell

According to the latest ‘Marketer Email Tracker 2021’ report, created by the Data & Marketing Association (DMA) in partnership with Validity, the average proportion of marketing budgets spent on email has passed the 20% mark for the first-time (21.3%). Just under half of businesses now spend over 20% of their marketing budget on email (45%), the highest proportion on record since the DMA started the annual email tracking series in 2015. This year, marketers estimate email’s return on investment (ROI) to be £38.33 for every £1 spent – a figure…

DMA appoints new Chair and Deputy Chair to Awards Committee

May 11, 2021April 20, 2021 Stuart Mitchell

The Data & Marketing Association (DMA) can announce the appointments of Tony Miller, Marketing Director of WW (formerly known as Weight Watchers) and Caroline Parkes, Chief Experience Officer at Rapp, to the DMA Awards Committee. Miller has been appointed Chair and Parkes Deputy Chair. Commenting on his appointment, Tony Miller said: “The DMA Awards celebrate the best and brightest work our industry produces across creative, strategy, and results. Traditionally, the Awards Committee has been an agency-led initiative which has really helped to get their great work seen and heard. But…