Tesco launches ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs. Bringing together Tesco’s extensive understanding of its customers, through Tesco Clubcard and instore insights, with dunnhumby’s leading data science expertise, this closed loop platform will provide brands and their agencies with the right insight to drive more interactive, two-way relationships with customers, helping brands build stronger connections with their customer base and build loyalty for both suppliers and Tesco. A unique scale Tesco…
Read MoreTesco launches the UK’s largest closed loop grocery Media and Insight platform, powered by dunnhumby
