Tag: Ethics

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of October 2017

Stuart Mitchell

This will be a new monthly piece where I will mention my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – October 2017. 10. Unicef launches Rankin video about the labels put on migrant children. An important campaign which highlights the plight of migrant children, and how people label them Unicef launches Rankin video about the labels put on migrant children 9. ‘Phish & Chips’ Van Lets You Pay For A Meal With Scam Phishing Emails And Smishing Texts. I loved this idea, we…

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GA answers calls for a new global code of ethics

Stuart Mitchell

Since the demise of Bell Pottinger there have been more and more calls for ethical behaviour within the industry, with several organizations calling for a new global code of ethics. This was further enhanced when Richard Edelman called on associations to create a coalition to establish a PR Compact to address new demands on ethical standards for the PR industry. In response to this, the Global Alliance for Public Relations and Communication Management have put out a statement, the statement is as follows: Statement “-As the only confederation that gathers…

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CIPR launches 2017 Ethics Festival

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched Ethics Festival 2017 – a programme of initiatives aimed at championing ethical practice and highlighting the ethical duties of public relations practitioners. Throughout October, the CIPR will publish guidance and host events across the UK aimed at educating PR professionals on key ethical issues impacting public relations. 2017 Ethics Festival highlights include events on: Corporate snakes and career ladders (12 Oct, London) Is fake news undermining democracy? (12 Oct, Bristol) Moral Maze: you be the judge (17 Oct, Birmingham) The ethical use…

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Ethics in Marketing

Stuart Mitchell

Some people think that there are no ethics in marketing, some people have asked if I started this site because I felt that there was not enough ethics in the industry. This isn’t true, I generally feel that the industry does try its best to be ethical in its outlook.  There are always examples where this doesn’t quite hold true, but this week we saw one of those companies get their comeuppance. There is a difficult line in marketing which is the question of who you work for. Not every…

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