Marks & Spencer has recently announced a new partnership with FareShare, the UK’s largest charity fighting food insecurity and waste. Working with one of its biggest fresh food suppliers, 2 Sisters Food Group, M&S will donate one million freshly prepared, nutritious ready meals from its ‘Eat Well’ range in the eight weeks leading up to Christmas. In an industry first, the meals will be made at three 2 Sisters Food Group manufacturing sites and donated to FareShare directly from the M&S Food supply chain. M&S Food’s deep supplier partnerships and…
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Give big with the Big Give this Christmas
This winter, FareShare is tackling loneliness and building community by taking part in the Big Give’s Christmas Challenge — the UK’s biggest match-funded campaign. Between 25 November and 5 December, the Big Give is once again giving you the opportunity to double your donation if you choose to give via the Big Give’s website. During this period, the first £14,000 donated will be match funded by a combination of FareShare’s charity partners and the Big Give’s champion supporters. By donating to FareShare’s campaign, you could help unlock an additional £14,000…
Read MoreNew report shows scale of emissions prevented from waste by FareShare
By preventing good food from being wasted, FareShare’s work also prevents the waste of the greenhouse gas emissions and water used to produce, store, and transport that food. An environmental impact assessment conducted by the Carbon Trust shows the positive environmental impact FareShare’s work has had in 2022/23: Over 95,000 tonnes of CO2e emissions and 124 billion litres of water prevented from waste. For every tonne of surplus food redistributed by FareShare, an average of 2 tonnes of CO2e and 2.66 million litres of water was prevented from waste. The…
Read MoreBelvita partners with FareShare for hard hitting interactive DOOH campaign
Biscuit brand Belvita has partnered with food waste charity FareShare to help fight food insecurity and donate up to 100,000 meals to those in need. Developed by the creative agency Elvis, ‘Give a Smile’ is led by a series of ads containing calls-to-action for viewers to donate to the campaign and ‘give a meal’ to help fight food poverty. Running until October 30, the omnichannel campaign makes use of Ocean’s interactive audience detection technology to collect donations through registered ‘smiles’. Managed by Ocean Labs, the DOOH activation is appearing across…
Read MoreUK’s biggest food collection calls for volunteers to support charities
With food banks and charities facing increasing levels of need this winter, people are being urged to give the gift of their time to take part in the UK’s biggest food donation drive. The Tesco Food Collection is taking place in all Tesco stores from November 30th to December 2nd and the Trussell Trust and FareShare are urging volunteers to sign-up to support the event in store. It comes as both charities face their busiest winter yet as more people turn to them for support. The Trussell Trust, which has…
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