Tag: FCB Inferno

Barnardo’s and FCB Inferno launch latest ‘Believe In Me’ awareness-raising film

Stuart Mitchell

This generation of children will need support to help them cope with the lasting effects of bereavement and loss long after the crisis is over, to avoid a long-term impact to their mental health and wellbeing. This is the message from Barnardo’s on the same day the charity broadcasts the latest TV advert in its Believe in Me campaign, highlighting the importance of support services for children and young people who have experienced bereavement, loss or grief. The leading national children’s charity says this is the situation for thousands of…

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Crisis and FCB Inferno launch #HomeForAll campaign

Stuart Mitchell

Crisis has launched the latest instalment of  #HomeForAll, the urgent campaign created by the charity and newly appointed creative agency FCB Inferno, to drive the end of homelessness in Britain.  Back in March, in the wake of the COVID-19 pandemic, the effort to provide all those sleeping rough or in crowded night shelters with hotel and emergency accommodation undoubtedly saved lives. During this time, the UK made unprecedented progress toward ending homelessness. In England alone, nearly 15,000 people experiencing homelessness, including the majority of people sleeping rough, were provided with…

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We Are Undefeatable campaign returns to support those with long term conditions in lockdown

Stuart Mitchell

We Are Undefeatable is the campaign led by a collaboration of 15 leading health and social care charities, along with national lottery funding and expertise from Sport England, to support and inspire some of the 43% of people in England who live with a health condition to be active in a way that work for them. The campaign, created by FCB Inferno, returns to air with a new TVC and content series once again set to a re-recording of the classic “That’s Life”. Featuring both original cast and several new…

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Battersea and FCB Inferno launch ‘Rescues to the Rescue’ film

Stuart Mitchell

Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’. The UGC film, set to Jess Glynne’s track “I’ll Be There”, is a celebration of all the different ways that rescue dogs and cats are helping people cope during lockdown, and driving visibility of rescue pets by highlighting the integral role rescue dogs and cats have played during this unique moment in time,  whether helping us work from…

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Sport England and FCB Inferno launch first of new UGC ‘Join the Movement’ films to inspire the nation

Stuart Mitchell

Earlier this month, Sport England and creative agency FCB Inferno launched a national campaign to inspire people to stay active at home during the coronavirus (COVID19) outbreak, inviting the public to share their own experiences and join the movement online using the hashtag #StayInWorkOut. This week sees the release of a film showcasing some of the most imaginative at home exercises the campaign has inspired. Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery, the 30 and 60-second films can be seen…

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