J. Walter Thompson London and Rachel Pashley sign book deal with Virgin Books to publish The New Female Tribes

Rachel Pashley, Global Planning Director at J. Walter Thompson London and Head of Female Tribes Consulting, has signed a deal with Virgin Books at Penguin Random House to publish a book based on the agency’s Female Tribes initiative. Called The New Female Tribes, the book will be published in July 2018 to coincide with the centenary of the first women’s vote. UK and Commonwealth rights (excluding Canada) were acquired from Sarah Such at Sarah Such Literary Agency. The New Female Tribes is a major book exploding female stereotypes making the…

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A Good Month for Equality – But Only a Start

It’s been a great month or so for both diversity and equality within the industry. First of all it’s been great that there have now been agencies who are certified by 3%. 72andSunny and VML have become the first 3% Certified Agencies. In 2015, 3% announced the development of the Certification program which would help to further promote gender equality and inclusion at advertising/creative agencies. After conducting extensive research and surveying dozens of agencies of varying sizes, 3% developed a benchmarking platform which identified the current state of the industry…

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J. Walter Thompson London launches Female Tribes Consulting

J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting,out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by delivering a full set of bespoke consultancy products and services. By driving this unrivalled female insight through everything from innovation, R&D and product and service design to employee experience, consumer experience and business behaviours FT Consulting…

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