Tag: George

George at Asda announces 100% of ladies’ bags are now vegan

Stuart Mitchell

As of 4th July, all of George at Asda’s ladies’ bags are now 100% vegan, meaning no animal-derived products are used in the making of the range. There is a selection of bags available in a variety of styles and colours, including a pale pink ring detail bag, a burgundy mini mock croc cross body bag and a mock croc black bag, making them a must have for this summer’s wardrobe. The collection will also continue to offer the same great value with prices starting from just £10. The full…

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George at Asda announce the launch of the UK’s first supermarket sustainably sourced school uniform

Stuart Mitchell

Leading supermarket fashion retailer George at Asda has announced that it’s launching a sustainably sourced school uniform as part of its George for Good commitment, offering customers the chance to buy recycled or sustainably sourced school clothing from one of the top four supermarkets for the first time. The majority of the range will be responsibly sourced via the Better Cotton Initiative (BCI). BCI is the largest cotton sustainability programme in the world, and together with its partners, the programme provides training on more sustainable farming practices to more than…

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George at Asda welcomes Diversity Role Models as Charity partner

Stuart Mitchell

As supermarket fashion retailer George celebrates its 30th birthday this year, the business is cementing its charity partnerships with Diversity Role Models (DRM). This year the partnership includes a £100,000 donation to the charity, which focuses on embedding inclusion and empathy in the next generation. DRM strives to eliminate homophobic, biphobic and transphobic bullying in UK schools, by educating young people about challenging stereotypes, addressing the misuse of language and encouraging them to embrace diversity. George at Asda first worked with the charity in 2019 with a donation of £12,500…

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George at Asda launches new and exclusive t-shirts to support NHS Charities Together and The Care Workers Charity

Stuart Mitchell

As the nation prepares to applaud our frontline workers for the 9th week, George at Asda has designed a rainbow themed slogan t-shirt to raise money to support two key Charities. 100% of the profits are to be split equally between NHS Charities Together and The Care Workers’ Charity. The t-shirts are set to launch online and in stores from Thursday 21st May. The colourful unisex t-shirt design is made from 100% cotton and features a beautifully bright rainbow slogan urging us all to be ‘Brave, Kind, Strong’ alongside the…

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George at Asda to sell products made from recycled plastic bottles and clothing as part of new sustainability pledge

Stuart Mitchell

George, the fashion and homewares arm of the supermarket Asda, will for the first time sell products made from recycled plastic bottles and clothing, as part of a commitment to use only polyester that is sourced from recycled materials by 2025. The products launching in the retailer’s Spring/Summer 19 range include George Home cushions and throws that have been made from recycled plastic bottles, and blouses and dresses made with fabric from recycled polyester clothing. The move – the first for a supermarket retailer – is accompanied by commitments to…

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