Tag: Halloween

The Frightening Reality Of Food Waste Is Revealed As Brits Bin 8 Million Pumpkins At Halloween

Stuart Mitchell

Forget ghosts, ghouls and zombies – research shows that the scariest part of Halloween is the amount of wasted pumpkin innards that end up in UK bins. A whopping 8 million pumpkins were binned in 2017, equating to enough portions of pumpkin pie to feed the entire nation this Halloween. The new study of 1,000 UK adults, commissioned by stock brand, Knorr, has revealed that last Halloween, nearly two thirds (58%) of the nation bought pumpkins for carving or decorative purposes, but only a mere third (35%) of these people…

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CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints…

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Barkley Launch The Scary Truth: The Wage Gap

Stuart Mitchell

When it comes to fueling conversations that bring attention to important topics, culturally relevant moments provide some of our favorite opportunities to speak up. US based creative agency Barkley have created a campaign to highlight gender age disparity. The following is from their website and talks about their campaign: So first, Happy Halloween, a holiday we have not only been celebrating in our offices since last week, but have been thinking about for a while as a moment to raise awareness for a seemingly unrelated issue. The Idea It’s no…

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CDC and Up and Away Campaign Urge Parents to Keep Medicine Stored Out of Sight to Avoid “Candy Confusion” this Halloween

Stuart Mitchell

The Up and Away campaign, in partnership with the Centers for Disease Control and Prevention (CDC), is reminding parents to keep their medicines up and away and out of sight and reach to avoid ‘candy confusion’ this Halloween season. The National Retail Federation (NRF) projects consumers will spend over $9 billion celebrating Halloween this year, which is right in line with last year’s record-breaking spend. In total, 70 percent of celebrants will be handing out treats and will spend $2.6 billion on candy alone. With this widely celebrated holiday approaching,…

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ASA Advice: A scare you really want to avoid! Our advice for Halloween ads

Stuart Mitchell

The ASA have released a post which tells how you about: ‘A scare you really want to avoid! Our advice for Halloween ads’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With roots in the ancient Celtic festival of Samhain, Halloween is a popular celebration observed, to a greater or lesser extent, by many people throughout the UK. It’s also a good opportunity for…

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