Consumers’ healthy-eating choices wane as cost of living bites

The number of adults saying they are coping on their current salary has fallen 5.5% since pre-2020 lockdown, with only half of young adults and just under two-thirds of women saying they are coping on their current income. Meanwhile, the number of adults preferring to eat organic food has fallen by almost a third in early 2022 particularly among younger generations and women, and the number of all adults preferring not to buy food that has been genetically modified has dropped by almost 40%. These are just some of the…

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