Tag: HP

Portrait of “All-American” Family is Out of Date According to New HP Study

Stuart Mitchell

HP Inc. has released the results of a new study examining current perceptions of what it means to be an “All-American family.” HP asked 2,000 respondents to measure the presence of bias between different types of families and whether they identify as “All-American.” The study is part of HP’s Reinvent Mindsets campaign focused on reducing unconscious bias. The program celebrates the portrait of what is emerging as the new American family – one that transcends gender, race, sexual orientation and country of origin. The study was reflective of HP’s new film,…

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Cannes Lions and HP launch #MoreLikeMe to champion diverse creative talent

Stuart Mitchell

Cannes Lions and HP have introduced #MoreLikeMe, a pilot mentoring program designed to build and strengthen diverse creative talent. The program builds on HP’s marketing Diversity Scorecard to support its agencies in their journey of encouraging more diverse creative talent and teams.    The program will select 15 racially and ethnically diverse rising stars from the UK, US and Mexico to attend the 2018 Cannes Lions International Festival of Creativity for an immersive experience including mentoring, networking and curated programming. Following the Festival, participants will join a series of events…

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On International Women’s Day HP Invited Girls Everywhere to Reinvent Their Stories

Stuart Mitchell

At a moment when the world is acknowledging the power of women’s voices, HP is inviting girls to reinvent their stories and reach for their dreams. In celebration of International Women’s Day, HP is releasing “Paro,” a short film shot in Kolkata, India that follows a girl’s journey as she discovers her passion for storytelling. Alongside the film, HP is introducing a range of social impact programs, rooted in the belief that technology can be a democratizing force in telling and sharing stories that matter. “At HP we are celebrating…

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HP launches “Proud Portraits” the third spot in their Reinvent Mindsets Campaign

Stuart Mitchell

HP has launched the third in its Reinvent Mindsets Campaign, HP uses family photos as a catalyst for acceptance at work, the message to all is that everyone has a right to be who they are, no matter where they are, and that includes proudly displaying photos of their families, no matter what their makeup. The blog, wriiten by HP Corporate Newsroom states: When it comes to windows on the soul, eyes can’t compete with photos. After all, what reflects a person’s personal brand more authentically than images, especially those that…

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HP Reports Full Year Agency Diversity Results

Stuart Mitchell

Timed with Advertising Week New York 2017, HP Inc. today reports the results of its diversity challenge issued to its global agencies – BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman – last September. HP also announces a comprehensive platform to drive systemic industry change and outlines a new challenge for 2018 centered on increasing agency minority and underrepresented group representation around the world. HP’s 2016/2017 assignment to its agencies was to set targets and diversify their ranks to improve the ratio of women and US minorities working on…

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