In Kind Direct celebrate their longstanding 20-year partnership with Procter & Gamble – distributing over 30 million personal hygiene and cleaning items to thousands of UK charities

In Kind Direct is a UK charity founded by HRH Prince of Wales in 1996, who believe everyone deserves access to life’s essentials and that no usable product should go to waste. Since 2001, In Kind Direct has worked in partnership with Procter & Gamble – one of the world’s largest consumer goods companies who are home to iconic, trusted brands such as Fairy, Pampers and Gillette, that make life a little bit easier in small but meaningful ways. In Kind Direct distributes these much-needed products to charitable organisations across…

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92% of children have changed their playing habits as a result of the pandemic

As restrictions lift, getting back to ‘normal’ is simply out of reach for many families and children, who are lacking the funds and resources to reconnect with friends and family, play sport, visit attractions and play outdoors. At the same time, Oxford Brooks University research highlighted that lockdown restrictions have had a detrimental impact on children in particular, as reduced play and more sedentary behaviour has the potential to damage their long-term development. In response, In Kind Direct, the UK charity that distributes large scale donations of products to charitable organisations,…

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In Kind Direct distribute essential items to unite communities and bring people together

Community spaces provide a central pillar for many groups, and since many of them had their doors closed for the most part of the last year, individuals have missed out on gathering in clean, safe and warm hubs for face-to-face contact and physical interaction.  61% of UK charities within In Kind Direct’s network reported that tackling mental health issues exacerbated by the isolation and loneliness caused by the pandemic is an urgent priority in the coming months. To help communities reunite and to encourage social interaction and connection, In Kind…

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In Kind Direct teams up with Primark to provide over 20,000 coats to disadvantaged children in communities across the UK

In Kind Direct has announced that in collaboration with Primark, over 20,000 children’s coats will be distributed via its network to local charities around the country reaching some of the most underprivileged children across the UK. Lockdown has been a challenging time, especially for families who remain in hardship, leaving essentials such as warm clothing out of reach. As 84%* of charitable organisations within In Kind Direct’s network report an increase in demand for their services to supply essentials to UK families. Warm children’s coats will be distributed via their charity…

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60% more people are now dependent on essential charity donations

In Kind Direct launches the #commUNITY campaign as a rallying cry in the country’s third and hardest lockdown. Its network of thousands of charitable organisations reported an 84% continued and increasing demand for their services that will deliver a continuous supply of family essentials around the UK. And all this, at a time when 62% of these organisations also reported their income to be down.  Charities, community groups, food banks, and schools are needed more than ever. Since the summer, they are now supporting 60% more people to access essentials every week. Families are…

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