Tag: India

Srishti Bakshi begins her #billionsteps for a safer India for Women

Stuart Mitchell

Srishti Bakshi, the Founder of CrossBow this week embarked on her pan India walk with team Crossbow, covering 3800 kms over 260 days from Kanyakumari to Srinagar. The walk began from Vivekananda College, Kanyakumari (Tamil Nadu). The walk is aimed at creating awareness across India for women’s safety and empowering them through digital and financial literacy. UN Women’s Empower Women Initiative is dedicated to empowering women to achieve their full economic potential by inspiring both men and women to become to become advocates, change makers and leaders in their community. You…

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McCann Health India makes Mumbai local trains forget their next stations

Stuart Mitchell

Mental health conditions like depression, dementia or Alzheimer’s are becoming a big concern in a rapidly urbanizing India. Ironically, these conditions are often ignored due to social stigma or a lack of awareness about their management. Making people aware about the symptoms of such health conditions is the first step towards effectively managing them- something that would benefit millions in India. Inspired by this thought, McCann Health India came up with an innovative campaign for the Mumbai launch of Health Care at Home (HCAH) – India’s leading home healthcare services…

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United Colors of Benetton launches gender equality campaign in India

Stuart Mitchell
Benetton

No stranger to powerful, and occasionally controversial advertising campaigns United Colors of Benetton has launched #UnitedByHalf, a campaign promoting gender equality developed in India that will be aired around the world. This is the first time that Benetton has directly challenged social behaviors prevalent in one of its principal global markets. The new #UnitedByHalf campaign – like #UnitedbyDonts, a campaign that rolled out across India last year – attempts to give wider voice to the social concerns driving the Women Empowerment Program and its projects. Both campaigns directly challenge social…

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