Tag: India

Franklin Templeton launches “Invest for Progress” campaign

Stuart Mitchell

Franklin Templeton Investments (India), one of the largest fund houses in the country flagged off a new story-telling video campaign around Women’s Day. The video titled ‘Invest for Progress’ seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life. Women’s Day is the perfect opportunity to impart this key message. ‘Invest for Progress’ tells a story of an ambitious and independent girl whose grandfather teaches her that in life, she shouldn’t just learn to earn, she should learn to…

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DentsuWebchutney’s Project Re-Search gets adults to go beyond Blue Whale Challenge

Stuart Mitchell

DentsuWebchutney, the digital advertising agency from Dentsu Aegis Network, revealed Project Re-Search, an initiative started in November to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale. The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all ‘Blue Whale Challenge’ related searches, to relevant topics around mental health. Late 2017, the Blue…

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Fairtrade Announces Two New Initiatives Supported by European Union

Stuart Mitchell

Fairtrade International is pleased to announce two new initiatives that will promote sustainable consumption and production in Europe and Asia. Together, the European Union-funded projects will expand their engagement with a diverse array of consumers and producers, politicians and policy makers, and businesses and institutions during the next few years. Advancing sustainable consumption and production in Europe Fairtrade International, together with 21 implementing partners – including eight National Fairtrade Organizations (Czech Republic & Slovakia, Denmark, France, Finland, Germany, Italy, Poland, UK), the Fair Trade Advocacy Office, World Fair Trade Organization…

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McCann Health And ‘Healthcare AtHOME’ Release New Campaign To Caution Against Diets High in Sugar

Stuart Mitchell

HealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes that remain in diets high in sugar. “India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040”, said Vivek Srivastava, CEO & Co Founder, Healthcare atHOME. “Yet, many patients control it poorly, remaining on diets high in sugar and being unaware that it puts them at risk of serious complications, such as blindness, amputations, kidney failure and…

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PC Chandra Jewellers & JWT Kolkata present Kanya Rupeno, Daughters of Clay

Stuart Mitchell

PC Chandra Jewellers, working with JWT Kolkata, have released a short documentary entitled ‘Daughters of Clay’ to highlight the great work female sculptors are doing and also to highlight the gender bias in the community. Since time immemorial, the worship of Devi Durga has been the biggest celebration of women power. However, even to this day women don’t get equal recognition for their talent, as their male counterparts. Even in Kumartuli, the potter’s colony that creates nearly 4000 durga idols every year, women’s contribution is either almost non-existent or not…

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