Introduction to WARC’s Global Marketing Index The WARC Global Marketing Index (GMI) provides a unique monthly indicator of the state of the global marketing industry by tracking the rate of growth or decline across current trading conditions, marketing budgets and staffing levels polled monthly from a panel of 1000+ marketing executives. Key insights – March 2022 The Headline Global Marketing Index (GMI) has seen slower growth in March compared to February from 62.4 to 61.1. Whilst all three regions maintain growth, APAC was the only region to see a higher…
Read MoreGlobal marketing industry growth eases following a strong COVID recovery
