Tag: IPA

Winners of IPA’s toughest qualification set out visionary provocations for industry

Stuart Mitchell

Brands must step back from their explicit Big-God behaviour”; “we must embrace Web 3.0 with the imagination of a creator and the heart of an activist” to enable full adoption of System 3 thinking; and “we must embrace the non-binary world or be forever doomed to certainty.” These are some of the bold, visionary provocations of the three Special Prize winners of the IPA’s most highly regarded industry qualification, the IPA Excellence Diploma in Brands. The results were announced following 10 intensive, mentored months of study, written submissions, TED-style talks…

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Total UK marketing budgets continue to grow despite looming UK recession

Stuart Mitchell

While the UK economy is widely expected to have entered a technical recession at the end of the year, the latest Q4 2022 IPA Bellwether Report signalled another quarter of total marketing budget growth across the final three months of 2022. Around one-fifth of survey respondents upwardly revised their total marketing spending in the fourth quarter (20.2%), while 18.0% registered budget cuts. Overall, the net balance recorded in positive territory for the seventh successive quarter (+2.2%) and marked the longest uninterrupted sequence of growth for four years. Overall, growth was…

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IPA announces CPD Gold judging panel

Stuart Mitchell

This year’s CPD Gold submissions will be reviewed by a panel of learning and development experts, chaired by Fitbit at Google Director of EMEA Marketing, Joanne Savage. Now in its 15th year, IPA CPD Gold Accreditation recognises and rewards excellence in continuous professional development, celebrating agencies who demonstrate an embedded, effective, and innovative culture of people development; bettering the professionalism, and reputation of the industry, enhancing clients’ brands and agencies’ worth as a result. The judging panel will evaluate submissions not only on how successfully they demonstrate their outstanding programmes…

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Barclays and OMD UK reveal essential elements of client/agency relationship

Stuart Mitchell

In a filmed interview with IPA President Julian Douglas, Tom Corbett, Global Head of Sponsorship and Media at Barclays and Suzy Ryder, Chief Digital Officer at OMD UK, reveal the core components of their mutually beneficial, commercially successful client/agency partnership. The film is borne of both parties’ signing up to the IPA/ISBA Pitch Positive Pledge, of which the focus is on making the process more intentional, accountable and responsible for both advertisers and agencies. It also draws on the core findings of the recent IPA white paper, Partnering for Growth,…

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UK agencies react in horror to Keurig Dr Pepper 360-day payment terms

Stuart Mitchell

Global consumer products giant Keurig Dr Pepper is currently running a PR agency search in the United States, where part of the ask is for agencies tendering to accept 360-day payment terms. Those that cannot are being offered the option of financing, at their own cost, through Atlanta based, Prime Revenue. In hearing this astounding ask, Voxcomm member Paul Bainsfair, Director General of the IPA said: “When I first heard this story, I thought it was fake news. But sadly it is not which just demonstrates to me, and to others…

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