Tag: IPA

75 agencies invite 2000 students in for nationwide careers programme

Stuart Mitchell

Seventy-five IPA agencies are opening their doors to 2000 students from an array of state schools up and down the country, as part of the IPA-led careers programme, Advertising Unlocked, taking place throughout November. Advertising Unlocked, founded in 2017, aims to introduce new, potentially unconsidered career options to school children, and to provide agencies with an audience of fresh, diverse talent. Since inception over 5,000 students have taken part, with feedback from previous years demonstrating the tangible benefits for both children and agencies. Each agency has been matched with a…

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New IPA survey reveals best online media owners to work with in autumn 2022

Stuart Mitchell

The IPA has announced the findings of its autumn 2022 poll revealing the best online media owners to work with, as voted for by agencies and digital specialists. According to the results, Azerion has taken the top spot for a second time, this time achieving the highest overall score in the history of the survey. The survey, supported by True & North, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, shows that 95.5% of respondents…

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IPA survey reveals consumer attitudes to brands at Qatar World Cup

Stuart Mitchell

Half of consumers and two-thirds of young adults have more respect for brands who address issues around the FIFA World Cup being hosted in Qatar than those who stay silent. This is just one of the findings from a new survey of 2000 people, commissioned by the IPA and carried out by Opinium, regarding consumers’ views towards the Qatar World Cup. According to the survey, 49% of all adults stated that they would respect brands more for speaking out around the Qatar World Cup, rising to 63% of 18-34s. This…

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IPA secures Snapchat tie-up to accelerate young people’s opportunity of ad career

Stuart Mitchell

IPA President Julian Douglas is launching a competition for all teens taking part in the industry’s nationwide careers open day Advertising Unlocked, to create a real-world ad campaign that will roll out on Snapchat early next year. The competition embodies and expands upon the aim of the Advertising Unlocked initiative, founded by Douglas in 2017, to ignite awareness and passion for a potential career within the world of advertising. Concurrently, the initiative provides agencies with an audience of fresh and diverse talent. This year, Advertising Unlocked will see c2,000 state…

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Total UK marketing budget growth slows in Q3 2022

Stuart Mitchell

Another period of total marketing budget growth was recorded in the third quarter of 2022, reveals the latest IPA Bellwether Report, continuing the positive trend that began over a year ago. However, the expansion slowed for a second successive quarter as the cost-of-living crisis, soaring energy bills, weakening demand and economic uncertainty stalled business decision-making and led some companies to retrench. According to the latest survey findings, 22.2% of companies increased their total marketing budgets in the third quarter. However, only a marginally smaller proportion of companies registered total marketing…

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