Tag: IPA

Ad industry secures funding for new Apprenticeship Standard

Stuart Mitchell

The Standard was developed by a trailblazing group of industry employers. It is the first apprenticeship scheme of its kind to be specifically designed by the industry for the industry that can be funded by agencies through their Apprenticeship Levy and incorporated into their new starter programmes. Agencies were briefed on how they can adopt this Standard into their recruitment and retention strategies at an IPA event. The 18-month Level 3 Apprenticeship is designed to fit around the new recruits’ day jobs and incorporates the IPA’s award-winning Foundation Certificate, and…

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Advertising Unlocked helps students consider adland careers

Stuart Mitchell

84% of students feel more likely to pursue a career in advertising following Advertising Unlocked 2018, while nearly 90% of students attending see a role for themselves in adland. These are just some of the findings from the IPA’s comprehensive feedback survey. Advertising Unlocked helps students consider adland careers The survey also showed that 90% of teachers attending Advertising Unlocked 2018 felt that they were now more likely to recommend advertising as a potential career for their students. Now in its second year, 70 agencies in nine cities across the…

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IPA welcomes launch of multinational advertising regulations platform

Stuart Mitchell

The IPA has welcomed the launch of Wikiregs, a free multinational database of European advertising regulations. The launch of comprehensive new website Wikiregs provides agencies and clients with a free, one-stop-shop for all statutory and self-regulatory marketing communications’ regulations on Alcohol, Cars, and Food and Soft Drinks across nine European countries. Additionally, the rules that affect all product categories – the general rules – are on the website. This is the first time there has been a single, central source of multinational rules in multiple sectors. Being able to understand…

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IPA and ISBA announce joint initiative to drive sustainable relationships

Stuart Mitchell

The IPA and ISBA have confirmed they are working on a joint industry initiative to champion sustainable client/media agency relationships. Representatives from across the industry have been meeting over the last year to brainstorm solutions to the current issues and explore ideas and new initiatives. This initiative comes against a backdrop of huge change and disruption across the media buying landscape which has necessitated a reframing of how advertisers and their media agencies work together. The key aims for the initiative are threefold. Commercial transparency and effectiveness for clients. Proper…

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Sixty-six agencies to open doors to school leavers through IPA’s Advertising Unlocked

Stuart Mitchell

Advertising agencies across the UK will throw open their doors to show exciting young talent what a career in advertising could offer them for Advertising Unlocked, the IPA’s nationwide, industry careers day taking place on Friday 28th September. Building on the success of last year’s inaugural event, which saw 1,500 people attend events around the country and led to 12 full-time hires, Advertising Unlocked 2018 will see nearly 70 agencies in nine cities bring in school-leavers for a taste of adland life. This year each agency has been paired with…

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