Tag: IPA

New apprenticeship scheme to be available to agencies

Stuart Mitchell

The IPA and Arch Apprentices are delighted to announce that the Institute for Apprenticeships (IfA) has agreed a new ‘Advertising and Media Executive’ Standard, developed by a trailblazing group of industry employers. It is the first apprenticeship scheme of its kind to be specifically designed by the industry for the industry that can be funded by agencies through their Apprenticeship Levy and incorporated into their training programmes. The 12-18-month Level 3 Apprenticeship is designed to fit around the new recruits’ day jobs and incorporates the IPA’s award-winning Foundation Certificate, and…

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New Code of Conduct launched in response to report on sexual harassment in UK advertising and marketing industry

Stuart Mitchell

Today, the Advertising Association, NABS and WACL, backed by the IPA and ISBA, have published the timeTo Report on sexual harassment in the UK advertising and marketing industry. In direct response to the report’s findings, which were based on a comprehensive survey of over 3,500 industry insiders, the cross industry advisory group is launching the timeTo Code aimed at accelerating positive behaviour change in the industry. Written for every member of the advertising and marketing industry and the companies they work for, the timeTo Code provides guidance for employers and…

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IPA to call for moratorium on micro-targeted political ads online

Stuart Mitchell

On the 20th April the IPA announced that it will be making an official call to The Electoral Commission and the political community at large for a moratorium on micro-targeted political advertising online. The move, which follows allegations surrounding Cambridge Analytica, Aggregate IQ and SCL, is deemed necessary by the IPA due to the absence of self-regulation on political advertising, which it believes can render ephemeral micro-targeted political advertising opaque and unaccountable. The IPA will also be calling for all political advertising creative work to be listed for public display…

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Golding gets IPA Council support for industry code of conduct

Stuart Mitchell

At the latest IPA Council meeting (Thursday 22nd March), comprising leaders from 47 agencies across the UK, it was agreed that the IPA should prepare an industry template for a Code of Conduct for agencies to use in their employment policies on bullying and harassment issues, including objectification. This template will outline what objectification means and give advice on what acceptable work behaviours look like in order to stop any activities that objectify men or women. The discussion was led by IPA President, Sarah Golding, Chief Executive and Partner of…

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The Advertising Association, NABS and WACL join forces to launch timeTo to combat sexual harassment

Stuart Mitchell

On March 12th 2018, the Advertising Association, NABS and WACL are launching a new initiative – timeTo – to address the problem of sexual harassment in the advertising and marketing industry. timeTo builds on the global #MeToo and #TimesUp movements, but with a recognition that all parts of the advertising industry are affected – all sexualities and genders, agencies, marketers and media- owners – and that, by taking action together, the industry will be better placed to make positive change to stamp out sexual harassment. Other industry bodies and companies…

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