Tag: IPA

Over 100 companies fulfill IPA People First Promise

Stuart Mitchell

A total of 103 companies have now been awarded the IPA People First Promise for demonstrating their commitment to the positive mental health and wellbeing of their people. Today’s publication of this additional wave of 36 successful companies, which adds to the 67 announced earlier this year, coincides with National Stress Awareness Day. The People First Promise initiative was launched by IPA President Josh Krichefski this year to encourage those active in this space to use this badge of honour to assert their duty of care to their current employees,…

Read More

Over 100 companies fulfill IPA People First Promise

Stuart Mitchell

A total of 103 companies have now been awarded the IPA People First Promise for demonstrating their commitment to the positive mental health and wellbeing of their people. The publication of this additional wave of 36 successful companies, which adds to the 67 announced earlier this year, coincided with National Stress Awareness Day. The People First Promise initiative was launched by IPA President Josh Krichefski this year to encourage those active in this space to use this badge of honour to assert their duty of care to their current employees,…

Read More

How creative consistency strengthens brands and business effects – New report based on data from the IPA Effectiveness Databank and System

Stuart Mitchell

Creative consistency is key to building stronger brands, according to new research from System1, the Creative Effectiveness Platform, with data from the IPA’s Effectiveness Databank. Compound Creativity, a first-of-its-kind study, analysed brands across channels for 13 new creative consistency features, looking at 4,000+ ads from 56 brands across 44 categories, spanning 5 years and representing £3.3 billion in TV ad spend. The study showcases that a new brand metric measured over multiple years, Creative Consistency Score (CCS), is linked to creative quality, brand strength, and brand and business effects. These…

Read More

IPA announces 2024 Effectiveness Awards winners

Stuart Mitchell

Congratulations to the winners of the 2024 IPA Effectiveness Awards, who were announced during a black-tie gala ceremony at The Peninsula London last month, hosted by comedian and comedy writer Phil Wang. The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix was won by adam&eveDDB and McCain for highly effective, long-term emotional brand-building activity. Over nine years, the strategy reduced price elasticity by 47%, raised base sales by 44% and delivered £26m of net profit. adam&eveDDB was also named Effectiveness Company of the Year for their haul of…

Read More

Armadillo’s James Ray named IPA Chair for England & Wales

Stuart Mitchell

James Ray, Chief Executive Officer of Armadillo, has been appointed as the new IPA Chair for England and Wales following the IPA Council meeting on Thursday 19 September. He succeeds Richard Aldiss, formerly of McCann Manchester, in the role. As IPA Chair for England & Wales, James will act as a figurehead for IPA member agencies in England (outside London) and in Wales, working closely with the team of IPA City Heads to champion the outstanding talent in the advertising community and support Josh Krichefski’s People First agenda as IPA…

Read More