Tag: IPA

IPA arms agencies with four-step sustainability transformation toolkit

Stuart Mitchell

A new IPA environmental sustainability report and accompanying toolkit identifies the barriers faced by the industry and provides tools and guidance to support agencies in their transformation planning. The toolkit, Agents of Change: The Plan, provides agencies with a detailed and practical four-step model for action and is designed to give leaders the knowledge and support to formulate a sustainability plan that sits in tandem with their agency business plan. The toolkit has been commissioned by the IPA Sustainability Action Group and is authored by One Planet Communications. It is…

Read More

IPA research reveals how much average Brit intends to spend this Christmas

Stuart Mitchell

The average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity – including food, gifts, decorations, socialising and travelling – during the 2024 festive period. This is according to the IPA’s annual Christmas-focussed survey of 2,000 UK adults, carried out by Opinium. The IPA Insight report ‘The 2024 Christmas Consumer’ reveals that this expected spend is highest among 35-44s (£723.40) and over 75s (£607.60) and lowest among 65-74s (£486.60) and 55-64s (£489.60). Parents also expect to spend considerably more (£654.40) than non-parents (£397.90). The majority…

Read More

IPA, APA and ISBA unite to improve production pitch process

Stuart Mitchell

The IPA, APA and ISBA have launched a new Production Pitch Process Initiative to help improve the production pitching experience for all sides. The Pitch Process Initiative features a number of principles and associated key actions for all parties to agree upon. They have been developed in acknowledgment of the increasing pressures on all parties, with the document stating that: From a production company perspective, the level of investment currently required is not sustainable. For agencies, project-based versus retained working, more nontraditional deliverables and smaller time and budget parameters have…

Read More

New IPA TouchPoints data reveals increasingly cost-conscious consumers

Stuart Mitchell

New IPA TouchPoints data reveals the increasing cost-consciousness of British consumers as tough economic conditions prevail. According to the comprehensive dataset, which is designed to reveal the habits of British consumers’ daily lives and how their media usage fits into this, over a third of Brits (38%) aren’t coping on their current income. While this is up only marginally (c1%) year-on-year, it is up by 17% on pre-lockdown 2020 figures, and reveals the ongoing grip of the cost-of-living crisis. Coupled with this, 6.6% of consumers are consolidating their debts/re-mortgaging this…

Read More

New IPA research reveals what makes adland’s Gen Z workforce tick

Stuart Mitchell

The IPA has released new research that explores the attributes, influences and workplace values of adland’s growing Gen Z to help improve generational understanding and enable greater partnerships and stronger mutual success between clients and agencies. The findings will be discussed by IPA President Josh Krichefski, Rock Kitchen Harris’ Nikita Heer and Publicis London’s Prianka Ramlugun at today’s IPA Business Growth Conference. Gen Z are those born between 1997 and 2012 and while they currently account for approximately 12% of the UK working population, this figure is expected to shoot…

Read More