Tag: IPA

IPA appoints three new Group Chairs to drive sustainable growth in agencies

Stuart Mitchell

Jason Cobbold CEO of BMB has been named Chair of the IPA Commercial Leadership Group, while Nick Maddison, Managing Partner at the7stars and Genna Trentham, Client MD at Wavemaker UK will co-Chair the IPA Client Relationship Group. In his role, Jason will host the flagship IPA Business Growth Conference and steer the IPA Commercial Pillar’s overall direction through new research, best practice guides, courses, events and thought leadership. Jason will also host a new IPA podcast The Money and the Magic, launching later this quarter. As Client Relationship Group co-Chairs,…

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IPA publishes Agency Census 2024

Stuart Mitchell

The IPA has published its 2024 Agency Census revealing that overall staff numbers within IPA agency membership have increased marginally year-on-year. According to the 2024 IPA Agency Census, now in its 65th year, total employee numbers, within IPA member agencies, as at 1 September 2024, totalled. 26,787, up from 26,630 recorded in 2023. Breaking this overall figure down by agency type, the number of employees in creative and other non-media agencies has increased from an estimated 14,698 in 2023 to 14,775 in 2024, and the number of employees in media…

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IPA and TikTok renew partnership inviting fresh talent to Step Into Adland

Stuart Mitchell

The IPA, in partnership with TikTok, has launched its Step Into Adland 2025 ad campaign to attract a more diverse audience of talented young people across the UK into the advertising industry. Building on the success of the inaugural Step Into Adland campaign in 2023, advertising agencies in Edinburgh, Leeds and London (Story, Billion Dollar Boy, IMA Global, Trunk BBI and Leo Burnett) welcomed TikTok creators Abie, Benjy, Hannah, James and Kimberley to showcase the opportunity that a job in adland can offer with the aim of engaging and inspiring…

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IPA to relaunch Digital Performance Essentials Certificate at PMW Unlocked

Stuart Mitchell

The IPA is set to launch its reimagined Digital Performance Essentials Certificate at Performance Marketing World: Unlocked on 4-5 March. This fully updated qualification offers a comprehensive introduction to the world of digital marketing, ensuring professionals stay ahead in today’s fast-evolving landscape. The 2025 refresh, led by e-commerce growth specialist Anna Frapwell, introduces a broader focus on modern digital marketing channels including e-commerce marketplaces and is delivered through seven modules of online learning that cover: Email marketing Social media advertising e-Commerce marketplaces Google Ads Display advertising Affiliate marketing SEO As…

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Mobsta named best media owner to work with

Stuart Mitchell

IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 92.3% of respondents said that their overall experience of working with Mobsta was a good one, achieving the highest overall score since November 2022. Mobsta was closely followed by Reddit on 90.9%. While Mobsta led overall and among…

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