Tag: ISBA

IPA, AA and ISBA unite for unique industry event

Stuart Mitchell

The IPA, Advertising Association and ISBA are collaborating on their first joint industry conference – RESET 2021 – which will take place on January 28, 2021 to mark the beginning of a critical year for UK advertising. The event is for all advertising professionals across brands, agencies, media owners and tech platforms and will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public trust in advertising. A…

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New guidance to address privacy concerns around programmatic digital advertising

Stuart Mitchell

The Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO). The new guidance will provide support for UK businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals. The area of RTB within programmatic advertising has grown and evolved rapidly in recent years. It is underpinned by…

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Advertising Association, ISBA and IPA launch inclusion drive

Stuart Mitchell

The Advertising Association, ISBA and the IPA have come together to form a new Inclusion Group, chaired by Kathryn Jacob, CEO, Pearl & Dean, to improve the diversity of UK advertising’s industry through its workforce and creative output. Its first action has been the creation of UK Advertising Needs You – a showcase for the industry’s many diversity and inclusion schemes. The unique one-stop-shop features advice for candidates looking to join the industry alongside useful resources for employers wishing to develop ways to recruit from the widest range of candidates. The launch…

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ISBA announce launch of UK Cross Media Measurement Programme

Stuart Mitchell

ISBA has announced the launch of a UK Cross Media Measurement Programme, Origin, to pursue one of the first national executions of the global principles and approach for cross media audience measurement being developed by the World Federation of Advertisers (WFA). The project is backed by some of the world’s biggest advertisers and will see the UK take a leading role in translating a measurement approach developed by the WFA and its member organisations into a practical, privacy-safe solution which will allow advertisers better to manage their media investments for…

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IPA and ISBA announce joint initiative to drive sustainable relationships

Stuart Mitchell

The IPA and ISBA have confirmed they are working on a joint industry initiative to champion sustainable client/media agency relationships. Representatives from across the industry have been meeting over the last year to brainstorm solutions to the current issues and explore ideas and new initiatives. This initiative comes against a backdrop of huge change and disruption across the media buying landscape which has necessitated a reframing of how advertisers and their media agencies work together. The key aims for the initiative are threefold. Commercial transparency and effectiveness for clients. Proper…

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