Tag: ITV

Celebrities become Evil Veg in Brand New TV Advert to Launch Third Year of ‘Eat Them To Defeat Them’ Campaign for ITV and Veg Power

Stuart Mitchell

An army of warrior kids vows to vanquish a legion of evil vegetables in the brand new TV advert for ITV and Veg Power’s highly effective Eat Them To Defeat Them campaign, created by adam&eveDDB, supported by a multi-million media alliance between ITV, STV, Channel 4 and Sky, and funded by 10 food and retail brands.  The cackles, grunts and groans of the evil attacking vegetables have been hilariously voiced by top celebrities including Dame Emma Thompson, Amanda Holden, Jamie Oliver, Stephen Mulhern, Giovanna Fletcher and Ranvir Singh in a…

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Unilever, Microsoft, Brooks, Neste, and ITV Are Among 13 More Companies to Join The Climate Pledge

Stuart Mitchell

Amazon and Global Optimism announced that 13 new signatories—Atos, Brooks, Canary Wharf Group, Coca-Cola European Partners, ERM, Groupe SEB France, Harbour Air, ITV, Microsoft, Neste, Rubicon, Unilever, and Vaude—have joined The Climate Pledge, a commitment to be net-zero carbon by 2040, a decade ahead of the Paris Agreement’s goal of 2050. Signatories to The Climate Pledge agree to: Measure and report greenhouse gas emissions on a regular basis; Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions,…

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ITV, STV & The National Lottery Launch Nationwide Volunteering Campaign

Stuart Mitchell

ITV and STV will partner with The National Lottery on a brand new channel partnership campaign that encourages the public to make time to help out in their community. Supported by an advert created and produced by ITV Creative, the initiative will show the public that giving a little time to help out or volunteer can make a difference. The specially-created spots will tackle the preconception that volunteering is too time-consuming by making clear that it need only take the same time as watching a favourite TV show. A voiceover by Dermot…

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ITV announces 2030 1.5 degree science based carbon emissions target and ambitious environmental targets

Stuart Mitchell

ITV have outlined their 2030 environmental targets, as they pledge to reduce carbon emissions by 46% by 2030, in line with a 1.5 degree science based emissions scenario. As part of their Social Purpose Strategy, this announcement illustrates how ITV intend to take action to improve the environmental impact of the areas most material to the business – their global carbon emissions, waste, supply chain, and culture. ITV have outlined their 2030 environmental targets, as they pledge to reduce carbon emissions by 46% by 2030, in line with a 1.5…

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ITV Announces New Social Purpose Targets, and Creates Award-winning Campaigns

Stuart Mitchell

ITV has developed a new Social Purpose strategy and set ambitious targets to drive meaningful change, which are published in our report released this week.  With the massive reach of our platforms, much-loved shows and creative talent we have an ability to shape culture for good. We have identified four priorities where we want to make significant difference, externally and internally. These are: championing better mental and physical health for all; fostering creativity by embracing diversity; reducing our impact on the environment; and giving back.  Better health is the social cause we…

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