Tag: ITV

ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.

Stuart Mitchell

ITV, STV, Sky, and Channel 4 have joined together in a national campaign to encourage millions of children to get back to being fit and active with The Daily Mile. Launching today, the TV advertising campaign highlights the powerful impact that The Daily Mile has on children’s physical and mental wellbeing. This campaign is part of a £10m commitment from broadcasters, and INEOS’ ongoing support to improve children’s physical and mental health. The fast-growing initiative for primary schools has been a huge success with children, parents and teachers worldwide. It…

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ITV launches new on air campaign to highlight Invisible Disabilities

Stuart Mitchell

ITV has launched a new on-air marketing campaign to highlight invisible disabilities, as part of its commitment to help create culture change around disability perception and representation. One in five of us are disabled, and this new campaign featuring famous faces powerfully highlights that just because you cannot see it, doesn’t mean it’s not there. Developed in partnership with Scope, and devised by ITV Creative, the ad features Chase star Paul Sinha, author and TV personality Katie Piper, actress and Loose Woman Kelle Bryan and Real Housewives of Cheshire star…

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Celebrities become Evil Veg in Brand New TV Advert to Launch Third Year of ‘Eat Them To Defeat Them’ Campaign for ITV and Veg Power

Stuart Mitchell

An army of warrior kids vows to vanquish a legion of evil vegetables in the brand new TV advert for ITV and Veg Power’s highly effective Eat Them To Defeat Them campaign, created by adam&eveDDB, supported by a multi-million media alliance between ITV, STV, Channel 4 and Sky, and funded by 10 food and retail brands.  The cackles, grunts and groans of the evil attacking vegetables have been hilariously voiced by top celebrities including Dame Emma Thompson, Amanda Holden, Jamie Oliver, Stephen Mulhern, Giovanna Fletcher and Ranvir Singh in a…

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Unilever, Microsoft, Brooks, Neste, and ITV Are Among 13 More Companies to Join The Climate Pledge

Stuart Mitchell

Amazon and Global Optimism announced that 13 new signatories—Atos, Brooks, Canary Wharf Group, Coca-Cola European Partners, ERM, Groupe SEB France, Harbour Air, ITV, Microsoft, Neste, Rubicon, Unilever, and Vaude—have joined The Climate Pledge, a commitment to be net-zero carbon by 2040, a decade ahead of the Paris Agreement’s goal of 2050. Signatories to The Climate Pledge agree to: Measure and report greenhouse gas emissions on a regular basis; Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions,…

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ITV, STV & The National Lottery Launch Nationwide Volunteering Campaign

Stuart Mitchell

ITV and STV will partner with The National Lottery on a brand new channel partnership campaign that encourages the public to make time to help out in their community. Supported by an advert created and produced by ITV Creative, the initiative will show the public that giving a little time to help out or volunteer can make a difference. The specially-created spots will tackle the preconception that volunteering is too time-consuming by making clear that it need only take the same time as watching a favourite TV show. A voiceover by Dermot…

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