Tag: menopause

CAP – Mindful Over Menopause

Stuart Mitchell

The ASA/CAP have released a post called: Mindful Over Menopause. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Let’s start this article by getting to know each other more. I’m your esteemed writer, aged 46, experiencing changes to my period, sometimes waking up in the middle of the night boiling hot and as such, have difficulty sleeping. You, my dear reader, may be experiencing…

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Regulator provides advice for employers on menopause and the Equality Act

Stuart Mitchell

New guidance on menopause in the workplace, setting out employer’s legal obligations under the Equality Act 2010, was issued today by the Equality and Human Rights Commission (EHRC). Many women report experiencing negative impacts of menopausal symptoms in the workplace, with some even feeling compelled to leave their jobs as a result. Research shows that one in ten women surveyed who have worked during the menopause have left their jobs due to symptoms, while two thirds of working women between the ages of 40 and 60 with experience of menopausal…

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Tesco launches dedicated section in stores for menopause-friendly products

Stuart Mitchell

Tesco is trialling a new menopause-friendly section in selected stores, helping customers find dedicated products to help manage their symptoms and highlight other items that are safe to use when menopausal. It comes as the retailer joins forces with GenM, an awareness collective who empower brands to transform how women search, source and shop when going through the menopause. The M-tick, the world’s first symbol to signpost menopause-friendly products, will now be clearly visible on products, both in Tesco stores and online.  And to celebrate the partnership, for the next six weeks…

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Gabrielle Union Joins Clearblue® in Latest Campaign to Turn Up the Volume on Menopause

Stuart Mitchell

Clearblue®, the world’s #1 selling brand in home pregnancy and fertility tests1, has teamed up with actress Gabrielle Union, an active advocate for women’s health, to turn up the volume on the menopause conversation. On the heels of the launch of the brand’s newest innovation, the Menopause Stage Indicator. Gabrielle Union teams up with Clearblue to continue turning up the volume on menopause conversations. “I’m so proud to partner with Clearblue® and join their mission to help women feel educated and empowered as they take on perimenopause and menopause,” said…

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Only 7% of women think brands are catering ‘very well’ to the menopause

Stuart Mitchell

There is a significant opportunity for brands and retailers to better cater to women going through the menopause, with only seven per cent of women aged 35-60 currently thinking they are doing it ‘very well’. This is one of the core findings, informed by new data, contained in an IPA report. The IPA report, The Menopause: The change we need to see, features new unseen data from GenM (the menopause partner for 90 brands including Sainsbury’s, Boots and QVC), alongside existing Euromonitor and CIPD data, and additional qualitative data from…

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