Tag: mental health

Ninja Theory is using gaming to help people with mental health issues

Stuart Mitchell

A Microsoft studio is launching a project to use video games, technology and clinical neuroscience to help people with mental health conditions and promote well-being. Ninja Theory, which was widely praised for making psychosis a key part of its popular title Hellblade: Senua’s Sacrifice, believes that gaming could provide an effective and easy to understand way of helping people manage conditions such as anxiety. The Insight Project sees the studio work with Paul Fletcher, Psychiatrist and Professor of Health Neuroscience at University of Cambridge, to research the benefits of gaming.…

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McCann Worldgroup And NCSS Encourage More Open Conversations About Mental Health In “Beyond The Label” Movement

Stuart Mitchell

Now in its second year, the “Beyond the Label” campaign by McCann Worldgroup Singapore and National Council of Social Service encourages both Singaporeans and persons with mental health conditions to take a more proactive stance towards seeking help. This isto address findings from the 2017 Attitude Study, by the National Council of Social Service (NCSS),which found that more than 1 in 2 adults in Singapore are not willing to live with, live nearby or work with a person with mental health condition. Encouraging Singaporeans to open up and talk about…

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Mental health, career support and improved physical health top major BBC study showing what people want from technology

Stuart Mitchell

Results of a major global BBC study into how people could benefit from technologies such as Artificial Intelligence (AI) show mental health support (63%), getting a better job (61%) and improved physical health (55%) are key areas where technology could help improve their lives. Overall, 78% of people said they wanted help with at least one problem in their lives and are open to technology to help them with this. However, currently, the benefits of these new technologies are not living up to people’s personal expectations. And, while as a…

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CAP – Getting it right on mental health

Stuart Mitchell

The ASA/CAP have released a post called: Getting it right on mental health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don’t have an adverse impact on those affected or on society more generally.  The CAP Code contains a number…

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Waitrose helps start the conversation around mental health in farming

Stuart Mitchell

Waitrose & Partners is helping open the conversation on mental health in Britain’s agriculture sector by sponsoring a series of talks hosted by the Farming Community Network (FCN). Running from September 30th to October 18th, the “Shift Happens” will aim to promote positive mental health, as well as help members of the farming community manage difficult business and personal issues by being more open with their peers. The talks will focus on the most prominent issues that afflict the mental health of agricultural workers in the UK, which are in…

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