Tag: mental health

BBC announces major mental health season in turbulent times

Stuart Mitchell

Mental Health Awareness Week (18-24 May 2020) this year falls in unprecedented times – the nation is coming to terms with isolation and uncertainty and the UK is facing an unknown future. To mark the week, the BBC is curating a range of programming across TV, Radio and Digital that will transmit throughout the month of May. It is estimated that in the UK one in four of us will have some sort of mental health issue in our lifetime, and the BBC has a long commitment to showing impactful and…

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MTV, Comedy Central and ViacomCBS Entertainment & Youth Brands Extend Partnership With Ad Council to Launch Phase Two of the #AloneTogether Campaign With a Focus on Mental Health

Stuart Mitchell

In the wake of new research from MTV revealing that an unprecedented level of Americans are experiencing declining mental health due to the COVID-19 pandemic, MTV, Comedy Central and ViacomCBS’ Entertainment & Youth Brands, in partnership with the Ad Council, have launched AloneTogether.com, a website focused on addressing the effects of isolation on mental health. The online hub will offer actionable resources to help people Stay Calm, Stay Connected and Stay Active while they Stay Home. A new suite of PSA creative assets developed for broadcast, print, digital and social…

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Verizon Media Donates $10M in Advertising to Mental Health, COVID-19 Awareness

Stuart Mitchell

Verizon Media has announced a donation of $10 million in advertising inventory to support mental and public health response efforts to address the novel coronavirus (COVID-19). The inventory will be used to raise awareness and mobilize resources, deepening Verizon Media’s longstanding commitment to supporting the health of the global community at large. Verizon Media will also provide campaign support including creative services and management. As part of its well being initiative, the company also launched Yahoo Life, a site focused on news, resources and content dedicated to wellbeing. “The coronavirus…

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Mind working with Government to support mental health during coronavirus outbreak

Stuart Mitchell

The Government has today issued guidance about looking after wellbeing during the pandemic, as well as a £5m pot to help charities support people’s mental health. The guidance, from Public Health England, sets out principles to follow including maintaining contact with friends and family, keeping a regular routine and sleeping pattern, and focusing on a hobby or learning something new. It also includes advice for parents and carers on looking after children’s mental health. Yvonne Doyle, Medical Director at Public Health England said:“During these challenging times, it is natural for all of…

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Seize the Awkward Partners with Award-Winning Guild Wars 2 Game to Start Conversations About Mental Health During Friend/Ships Month

Stuart Mitchell

In honor of Friend/Ships Month (February), the Ad Council’s national Seize the Awkward suicide prevention campaign, in partnership with the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED), is launching an exclusive video game partnership with Guild Wars 2, the widely popular massively multiplayer online role-playing game (MMORPG). The gaming partnership is the Ad Council’s first-ever integration within a game. During the entirety of February, Guild Wars 2’s 11 million players will receive a free Seize the Awkward t-shirt for their in-game character via the game’s gem…

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