Tag: Meta

GoFundMe and Meta Launch First-of-Its-Kind Integration to Raise More for Nonprofits

Stuart Mitchell

GoFundMe and Meta are announcing innovative new sharing features to drive more donations to nonprofits. Through this first-of-its-kind collaboration, donors and nonprofits can more easily share the causes they care about with their social networks. Starting today, nonprofits using GoFundMe’s software company, Classy, will have access to this enhanced sharing experience on Instagram. In the coming weeks, the new Instagram sharing features will be available on GoFundMe for fundraisers supporting nonprofits, with similar functionality following soon on Facebook. Enabling easy donation experiences through social media is critical as new research…

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AWS, Digital Realty, Google, Meta, Microsoft and Schneider Electric Call for Supplier Action to Help Decarbonize Digital Infrastructure

Stuart Mitchell

The Governing Body of the iMasons Climate Accord, a program of Infrastructure Masons, is calling on all suppliers serving data centers to support greater transparency in Scope 3 emissions as part of broader efforts to reduce the industry’s carbon footprint. Consisting of AWS, Digital Realty, Google, Meta, Microsoft and Schneider Electric, the Governing Body released an open letter today that explains the importance of widespread adoption of Environmental Product Declarations (EPDs), which are standardized, third-party-verified documents reporting the embodied emissions of a product. EPDs outline the greenhouse gas emissions of…

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How messaging can personalise complex customer journeys and drive brand growth

Stuart Mitchell

Creating a more personalised two-way interaction with customers is an increasingly important requirement for brands and can generate a significant advantage for businesses, as customer journeys become more complex. ‘Unlocking the potential of conversations: How Business Messaging drives value throughout the customer lifecycle’ is a new study by WARC in partnership with Meta, distilling recent research into the shopper journey to help brands create a closer, more trusted and valued customer relationship.   Aditya Kishore, Insight Director, WARC, said: “Customer touchpoints have been expanding for several years. While the funnel remains…

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Meta to withdraw fundraising products from EEA this summer

Stuart Mitchell

Meta will withdraw its fundraising products from the European Economic Area (EEA) on July 1, it has announced, meaning charities will no longer have access to them from this date. The last day a donor will be able to make a donation on Facebook or Instagram to benefit a charity in the European Economic Area will be 30 June. In a post on its site, Meta says that from July 1, charities will need to direct users to their respective websites for fundraising purposes instead of using fundraising products on…

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Meta Leads New Joint Approach to Electricity Greenhouse Gas Accounting To Accelerate Climate Action

Stuart Mitchell

Greenhouse gas accounting standards play a crucial role in corporate climate strategies, providing the measurement frameworks companies need to ensure that the climate solutions they pursue are credible and will “count” towards corporate climate goals. Companies use these accounting systems to measure their GHG emissions from purchased electricity (also known as Scope 2 emissions). To reduce these emissions, accounting standards and programs encourage companies to procure renewable energy at an annual volume equal to the amount of electricity purchased for their facilities. This approach has driven hundreds of new renewable…

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